SEO for Cleaning Companies

4X Your Cleaning Business with a Proven SEO Strategy

We help cleaning companies rank higher in search engines, attract more customers and make more money with killer cleaner SEO services.

A professional cleaner stares at her phone, smiling at the fact her SEO services are bringing in new clients and business.

Our SEO for Cleaners Got Us Featured in:

The Entrepreneur logo, a website that featured our fast and affordable web design and SEO services.
The Huffington Post logo, a website that featured our fast and affordable web design and SEO services.
The Fit Small Business logo, a website that featured our fast and affordable web design and SEO services.
The Buffers logo, a website that featured our fast and affordable web design and SEO services.
The Business Insider logo, a website that featured our fast and affordable web design and SEO services.
The Upwork logo, a website that featured our fast and affordable web design and SEO services.

Actual SEO Case Studies From Our Ecstatic Clients

We don’t just talk. We do. And we can do the same for you.


SSD Pools grows 6 digits in just 3 years

A Houston, TX pool cleaning company goes from 0 to $100,000's in annual revenue in just a couple of years.


Dakota Trauma grows revenue by over 400%

A Bismarck, ND psychotherapist starts a new practice and begins to build a steady client base after just a few months.

A screenshot of the Cleaning Company cleaning website.

The Cleaning Company grows website traffic by 1,150%

An established Toronto, ON cleaning company grows even further.

The Problem 🤦‍♂️

Running a cleaning business is no easy task. You continuously need to ensure that your staff is productive, chase quality job prospects, and stay on top of the most recent advancements in the industry.

Given the fluctuating revenue, intelligent financial decisions and consistently outstanding services are vital to keeping your clients happy.

Have you faced any of these challenges?

A bored cleaner sits idle, looking sad, with no work to do.

A cleaning crew without enough assignments can lead to reduced productivity and a damaged brand image. If this problem isn’t addressed immediately, it could lead to missed cleaning schedules, dissatisfied clients, a demotivated team, and lost potential business opportunities.

A sad cleaning worker staring at his phone, wondering how he can make his revenue more predictable.

Inconsistent revenue streams can create major hurdles in maintaining fiscal stability and planning for future growth in a cleaning company. This financial instability may hinder the ability to invest in advanced cleaning equipment, bring on additional cleaning staff, or launch advertising initiatives, thereby impacting the long-term success of the cleaning business.

A poor quality cleaning company lead.

Poor quality leads for a cleaning company eat up valuable time and resources on prospective clients who are unlikely to utilize the cleaning services. This not only leads to diminished revenue and lowered team morale, but also stunts the potential expansion of the cleaning business.

The Solution 🙌

Revolutionize your cleaning company.

Transform your cleaning company with our state-of-the-art SEO services. Empower your cleaning team, attract high-quality leads, spur growth, outshine competitors, and deliver exceptional results.

Embrace financial stability and tap into your full potential.

Say hello to a flourishing cleaning business with our specialist SEO strategies.

A happy, busy cleaning crew working hard.

Keep Your Crew Busy

Keeping a cleaning crew fully occupied carries clear benefits. Enhanced efficiency leads to more cleaning assignments and revenue while honing their expertise for superior service quality. In such an active work environment, cleaning staff are happy, motivated, and committed, establishing the groundwork for lasting success in the cleaning business.

A happy professional cleaner satisfied with predictable revenue he built for his business.

Get Predictable Revenue

Predictable income for a cleaning company is a game-changer. It ensures financial stability, enabling calculated decisions on investments such as cleaning equipment enhancements, team expansion, or promotional initiatives. Predictable revenue sets the stage for a sustainable and prosperous cleaning enterprise.

A professional cleaner building links back to his website by making partnerships.

Attract Better Leads

High-quality leads increase customer acquisition, creating a larger and more faithful client base for a cleaning company. By targeting the right prospects, cleaning businesses can distribute resources more efficiently, reducing time spent on unprofitable leads and concentrating on cleaning projects that truly align with their business.

How is all this possible? With Quality SEO for Cleaning Companies!

A Complete SEO Strategy Specifically Designed for Cleaning Companies

Having a well-orchestrated SEO strategy for a cleaning company is vital for amplifying online visibility and drawing in high-quality clients. Let’s delve into an SEO method that will catapult your cleaning business to the top of Google’s search results.

Click on any of the sections to navigate to that topic.

1. How SEO for Cleaners Works

Discover how SEO amplifies the online presence of cleaning companies, attracts clients, and drives the expansion of their businesses.

2. Why SEO is Important for Cleaners

Learn the significance of SEO for cleaning companies, as it boosts online visibility, engages with prospective customers, and propels you forward.

3. Start With a Cleaning Company SEO Audit

Dive into the advantages of SEO audits for cleaning companies, as they help pinpoint areas for improvement and maximize overall performance.

4. Keyword Research for Cleaning Companies

Understand keyword research for cleaning companies. Concentrate on significant search phrases, user intent, and attracting visitors.

5. Local SEO for Cleaning Companies

Reveal the strength of local SEO for cleaning companies: conquer local markets and establish connections with nearby customers.

6. Technical SEO for Cleaners

Uncover the function of technical SEO for cleaning companies: improve website performance and elevate user experience.

7. Content Strategy for Cleaning Companies

Unleash the potential of a strategic content plan for cleaning companies: amplify engagement and establish a connection with your audience.

8. Link Building for Cleaners

Learn how link-building can uplift your cleaning business, bolster credibility, and boost search rankings.

9. Tracking and Analytics for Cleaning Companies

Reveal the strength of tracking and analytics for cleaning companies, fostering growth through data-informed decisions.

1. How Cleaner SEO works

Here’s how cleaning company SEO works in just 4 simple steps.


Persona X searches Google for a specific topic or question. Like "cleaning companies near me"


Google analyzes their keywords and INTENT, and serves the results it believes will best answer their query.


Persona X clicks on a link to YOUR page, which is optimized for those keywords and intent, and visits your page.


Persona X is satisfied with what they find on your page, and completes the "call to action". (such as subscribing, buying a product, or submitting a contact form)

2. Why SEO For Cleaning Companies is So Important

Billboards, newspapers, radio, TV, social media, podcasts, virtual reality?

Nah. Here’s why SEO is the best marketing strategy for your cleaning company.

SEO amplifies your cleaning company’s online presence, making it easier for prospective customers to find your services.

SEO targets users who are actively seeking cleaning services, ensuring high-quality leads.

Compared to traditional marketing methods, SEO provides a more cost-effective strategy for attracting customers for a cleaning company.

Local SEO allows cleaning companies to focus on their specific service areas, attracting customers in the nearby vicinity.

An example of a mobile showing a Google search for "pool cleaning services near me" in Houston.

Securing top spots in search rankings communicates reliability and proficiency to prospective cleaning service customers.

Effective SEO strategies help you outshine competitors in search engine rankings, thereby attracting more customers for your cleaning service.

Unlike the fleeting benefits from paid ads, the results of SEO efforts are long-lasting, generating a consistent influx of organic visitors for your cleaning company.

Detailed analytics evaluate the effectiveness of your SEO strategies for your cleaning company and assist in making informed decisions based on the data.


Years of Auditing Experience

3. SEO Audit for Cleaning Company Websites

Think of an audit as a health check for your cleaning company’s website. It helps spot and rectify annoying technical glitches, such as slow-loading pages, broken links, or poor mobile user experiences. Tackling these issues promptly ensures that your website’s virtual broom is swept clean and ready for your new SEO adventure.

4. Keyword Research for Cleaning Companies

Leveraging the power of keyword research can markedly boost the SEO of your cleaning company. It’s the gateway to understanding what your prospective clients are seeking and crafting content that resonates with them. Excel at this stage, and you’ll distinguish yourself amongst local competitors while drawing in more customers from your specific service zone.


Targeted Keywords for Cleaners


Cleaner Local Exclusivity

5. Local SEO for Cleaners

Local SEO concentrates on drawing customers in your vicinity who are in need of your cleaning services. Imagine enhancing your visibility to those who are actively looking for cleaning solutions in your local area. Local SEO doesn’t just broaden your reach; it aids in establishing a reliable name within your community. The cherry on top? Higher conversion rates, as local residents become loyal, long-standing customers.

6. Technical SEO for Cleaning Company Websites

Technical SEO serves a vital, yet frequently underestimated role in the SEO strategy for your cleaning business, guaranteeing straightforward navigation and easy access for both customers and search engines. With a well-optimized, user-friendly website, visitors are more likely to stick around, which in turn improves your search rankings. From quick page loading times to attractive mobile-friendly layouts, technical SEO boosts your cleaning website’s appeal, capturing leads and propelling your business growth like never before.


Secs Load Time or Less


of Potential New Clients

7. Content Strategy for Cleaner Marketing

Boost your cleaning business with an exceptional content strategy. Engage potential clients with captivating, relevant content while ascending in search engine rankings. Seen as a leader in the cleaning industry? Check. Increased leads and business expansion? Absolutely. Don’t hesitate, ramp up your cleaning SEO game today!

8. Link Building for Cleaning Websites

Link building enhances your cleaning SEO initiatives, catapulting your website up the search engine rankings. Gaining high-quality backlinks from trustworthy sources signals search engines of your credibility. Moreover, these sturdy connections can pave the way to valuable collaborations and expand the reach of your cleaning business.


New Authority Links


of Data Points

9. Tracking and Analytics for Cleaner Marketing

Maintain a competitive advantage in the cleaning industry with analytics. Track your website’s performance to uncover concealed growth opportunities, gain a deeper understanding of your audience, and make smart decisions that’ll dramatically enhance your online presence. Assess, fine-tune, and observe your cleaning business flourish with data-driven SEO strategies.

The Most Frequently Asked Questions About Our Cleaning Company SEO Services

And our most frequent answers. 😉

The timeframe for seeing results from SEO can range from a few days to over six months.

The duration depends on several factors such as:

  • The size of the city you operate in
  • The level of competition you face
  • How long your website has been active
  • The “domain authority” of your website
  • The current performance of your SEO
  • And many other variables

Some of our cleaner clients have witnessed a significant surge in phone inquiries within a month of initiating their SEO campaign. Meanwhile, other clients don’t see a substantial uptick in phone inquiries until after four or more months.

SEO is a long-term marketing approach. Therefore, we carefully choose our partners to ensure a mutually beneficial relationship.

To create a marketing strategy that boosts your revenue, it’s vital to know what’s working and what isn’t.

This is why we track and monitor:

Keyword rankings: Are you landing on Google’s first page for your primary keywords? Keep an eye on the weekly and monthly shifts in your keyword rankings.

Organic website traffic: Is your website’s organic traffic from Google going up or down? Find out which keywords are driving the most traffic.

Form submissions: Have you noticed a rise in online leads? Watch the month-to-month variations in lead generation.

Phone calls: Are you getting more calls from people who found you via Google searches? Track how the volume of calls changes over time.

This monitoring provides us with the precise data we need to consistently enhance your website and SEO for your cleaning business.

Yes! That is, if we are good fit for each other.

We only work with cleaning businesses who:

  • Have a minimum of $200,000 in annual revenue
  • Are ambitious about growing their business
  • Have the bandwidth to take the growth that will come from working with us

If this sounds like you, then reach out to us to book a discovery call.

Slade Dinn - SSD Pools

I went from a website that made me cringe to one that I thought would have cost me a small fortune! In fact, if I had a do over I would have used them from the beginning of my business. I also appreciate how easy it was to get help. Any question I had was promptly answered. Even now after being a customer for more than a year, Rapid Web Launch is always just an email or phone call away from helping me. If anyone is looking for a website redo or SEO, I always recommend these guys!

4X the Revenue of Your Cleaning Business With Proven SEO Services

You focus on your cleaning business, and we’ll take care of the rest. Book a discovery call and reserve your spot in your city today!