B2B website design. It instantly sounds like a snore-fest, I know…
Because building a website for wholesale and business transactions is very different from building one for consumers. (Otherwise known as B2C.)
When designing a website for a business-to-business (B2B) company, there are fundamental principles to keep in mind.
The site needs an intuitive “flow,” and important information must be easy to find. Especially since B2B sites tend to be MUCH larger than B2C sites.
I’ve rounded up some of the most effective B2B website designs to show what can be accomplished with a well-thought-out plan.
From intuitive navigation to healthy site architecture, these examples demonstrate why good B2B website design is essential for any business.
You’ll recognize a lot of them.
Let’s take a closer look!
