6 Excuses Small Businesses Make For Not Having a Website [INFOGRAPHIC]
46% of all small businesses in America still don’t have a website. That’s insane. After spending a few years building websites (and writing about building them) I’ve begun to see a pattern. A pattern of excuses. I’ve narrowed it down to six. Six terrible excuses small businesses make for still not having a website in […]

Patrick Antinozzi
Owner of RapidWebLaunch
46% of all small businesses in America still don’t have a website.
That’s insane.
After spending a few years building websites (and writing about building them) I’ve begun to see a pattern. A pattern of excuses. I’ve narrowed it down to six. Six terrible excuses small businesses make for still not having a website in this day and age.
I’m so passionate about this, that I actually made an original infographic to make my point.
If you still don’t have a website for your business, which excuse are you using?
_(Click the infographic to enlarge)_
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46% of small businesses still don’t have a website (nearly half)
24% might build one in 2016 or later
22% have zero intentions of building one
1) I don’t need one
96% of American adults aged 18-49 are on the internet (essentially everyone)
2) My industry isn’t online
Sweet! That means less competition for you when you get online
Over 90% of Americans own an internet-connected mobile phone. Your customers do too.
3) I don’t have the money
There are dozens of Do-It-Yourself website builders out there, including Weebly, Wix, and Squarespace.
You don’t need to spend thousands of dollars on a custom website design. There are more affordable web designers available than ever before.
You can hire an overseas freelancer via sites like Upwork, Elance, and Freelancer.
4) I have enough customers
You never know about the missed opportunities your customers found elsewhere.
50% of all mobile searches are conducted with the hopes of finding local results.
Your customers are looking for you. 61% of those searches result in a purchase.
5) I use social media instead
Great! That’s definitely part of it.
You’re posting regular content, but what are you linking to? How do you capture sales leads?
Your followers could be customers.
Bigger is better. Businesses with websites of 401-1000 pages get 6x more sales leads than websites with 51-100 pages.
6) I don’t have enough time
Do you have time for:
A cup of coffee?
Reading an email?
Calling your mother?
That’s how long it takes to manage a website. (well, except maybe that last one)
Many companies also offer managed website services. You’ll never have to touch it.
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