6 Excuses Small Businesses Make For Not Having a Website [INFOGRAPHIC]

46% of all small businesses in America still don’t have a website. That’s insane. After spending a few years building websites (and writing about building them) I’ve begun to see a pattern. A pattern of excuses. I’ve narrowed it down to six. Six terrible excuses small businesses make for still not having a website in […]

A smiling man with a beard, wearing a blazer and shirt, poses for the camera against a neutral background.
A smiling man with a beard, wearing a blazer and shirt, poses for the camera against a neutral background.

Patrick Antinozzi

Owner of RapidWebLaunch

46% of all small businesses in America still don’t have a website.
That’s insane.
After spending a few years building websites (and writing about building them) I’ve begun to see a pattern. A pattern of excuses.
I’ve narrowed it down to six. Six terrible excuses small businesses make for still not having a website in this day and age.
I’m so passionate about this, that I actually made an original infographic to make my point.
If you still don’t have a website for your business, which excuse are you using?

(Click the infographic to enlarge)

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> [46% of small businesses still don’t have a website (nearly half)](https://clutch.co/web-designers/resources/small-business-websites-2016-survey)

> 24% might build one in 2016 or later

> 22% have zero intentions of building one

## 1) I don’t need one

- [84% of American adults use the internet](http://www.pewinternet.org/2015/06/26/americans-internet-access-2000-2015/)

- 96% of American adults aged 18-49 are on the internet (essentially everyone)

## 2) My industry isn’t online

- Sweet! That means less competition for you when you get online

- [61% of global internet users research products online](http://www.adweek.com/socialtimes/81-shoppers-conduct-online-research-making-purchase-infographic/208527)

- Over 90% of Americans own an internet-connected mobile phone. Your customers do too.

## 3) I don’t have the money

- There are dozens of [Do-It-Yourself website builders](/blog/learn-web-design-fast/) out there, including [Weebly](/blog/weebly-review/), Wix, and Squarespace.

- You don’t need to spend thousands of dollars on a custom website design. There are more affordable web designers available than ever before.

- You can hire an overseas freelancer via sites like Upwork, Elance, and Freelancer.

## 4) I have enough customers

- You never know about the missed opportunities your customers found elsewhere.

- 50% of all mobile searches are conducted with the hopes of finding local results.

- Your customers are looking for you. 61% of those searches result in a purchase.

## 5) I use social media instead

- Great! That’s definitely part of it.

- You’re posting regular content, but what are you linking to? How do you [capture sales leads](/blog/web-design-sales-tricks/)?

- Your followers could be customers.

- Bigger is better. [Businesses with websites of 401-1000 pages get 6x more sales leads than websites with 51-100 pages](http://www.hubspot.com/marketing-statistics).

## 6) I don’t have enough time

- [Do you have time](/blog/11-ways-wasting-time-management/) for:

- A cup of coffee?

- Reading an email?

- Calling your mother?

- That’s how long it takes to manage a website. (well, except maybe that last one)

- Many companies also offer [managed website services](https://rapidweblaunch.com/services/website-management/). You’ll never have to touch it.


Get a website that pays for itself.

It's not just a website. It's a lead-generating, process-simplifying, time-saving, money-making, marketing machine.