6 Excuses Small Businesses Make For Not Having a Website [INFOGRAPHIC]

46% of all small businesses in America still don’t have a website.

That’s insane.

After spending a few years building websites (and writing about building them) I’ve begun to see a pattern. A pattern of excuses.

I’ve narrowed it down to six. Six terrible excuses small businesses make for still not having a website in this day and age.

I’m so passionate about this, that I actually made an original infographic to make my point.

If you still don’t have a website for your business, which excuse are you using?

(Click the infographic to enlarge)

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> 46% of small businesses still don’t have a website (nearly half)

> 24% might build one in 2016 or later

> 22% have zero intentions of building one

1) I don’t need one

- 84% of American adults use the internet

- 96% of American adults aged 18-49 are on the internet (essentially everyone)

2) My industry isn’t online

- Sweet! That means less competition for you when you get online

- 61% of global internet users research products online

- Over 90% of Americans own an internet-connected mobile phone. Your customers do too.

3) I don’t have the money

- There are dozens of Do-It-Yourself website builders out there, including Weebly, Wix, and Squarespace.

- You don’t need to spend thousands of dollars on a custom website design. There are more affordable web designers available than ever before.

- You can hire an overseas freelancer via sites like Upwork, Elance, and Freelancer.

4) I have enough customers

- You never know about the missed opportunities your customers found elsewhere.

- 50% of all mobile searches are conducted with the hopes of finding local results.

- Your customers are looking for you. 61% of those searches result in a purchase.

5) I use social media instead

- Great! That’s definitely part of it.

- You’re posting regular content, but what are you linking to? How do you capture sales leads?

- Your followers could be customers.

- Bigger is better. Businesses with websites of 401-1000 pages get 6x more sales leads than websites with 51-100 pages.

6) I don’t have enough time

- Do you have time for:

- A cup of coffee?

- Reading an email?

- Calling your mother?

- That’s how long it takes to manage a website. (well, except maybe that last one)

- Many companies also offer managed website services. You’ll never have to touch it.