Paralax

A furniture retailer in Toronto

With their keen focus on supplying adaptable computer furniture systems, their products are an ideal combination of ergonomic solutions, efficient space utilization, aesthetics, strength and durability.

Abstract image featuring flowing shapes in shades of teal and deep pink against a dark background.
Abstract image featuring flowing shapes in shades of teal and deep pink against a dark background.
Abstract image featuring flowing shapes in shades of teal and deep pink against a dark background.

Paralax

PARALAX CANADA is dedicated to the supply of the most innovative computer support furniture available. They truly “link” people with technology. At PARALAX CANADA they offer a total solution for multi-media storage, training room desks and LAN or technical furniture.

Their products provide solutions to a variety of environments including:  FLEX, SCALE-UP or TEAL, computer labs, multi-purpose, active learning, general purpose, gaming arenas, testing centres, CAD drafting, Makerspace, stock trading or libraries.

The challenge

They wanted a new website that:

Responsive on any device.

Consistent with their brand and values.

Incorporated multimedia content.

Made it easy to post news updates.

Prioritizes UX and loads fast.

Highlighted their animated content.

Process

Our design philosophy

Here’s the process I followed for this project:

A laptop screen displays a form with fields for user information and a vibrant digital background.

#1

Initial consultation

A laptop screen displays a form with fields for user information and a vibrant digital background.

#1

Initial consultation

A sleek, modern smartphone displayed on a dark background with colorful abstract shapes.

#2

Review current site

A sleek, modern smartphone displayed on a dark background with colorful abstract shapes.

#2

Review current site

Laptop displaying chat interface with colorful text bubbles on a dark background.

#3

Proposal

Laptop displaying chat interface with colorful text bubbles on a dark background.

#3

Proposal

A laptop displaying a website with various colorful sections and images on a dark abstract background.

#4

Website rebuild

A laptop displaying a website with various colorful sections and images on a dark abstract background.

#4

Website rebuild

A phone displaying a vibrant screen with a scenic outdoor image and promotional text on a colorful background.

#5

Launch

A phone displaying a vibrant screen with a scenic outdoor image and promotional text on a colorful background.

#5

Launch

Screenshot of a website displaying information about a natural setting with colorful background graphics.

#6

QA & testing

Screenshot of a website displaying information about a natural setting with colorful background graphics.

#6

QA & testing

Get a website that pays for itself.

It's not just a website. It's a lead-generating, process-simplifying, time-saving, money-making, marketing machine.