Match the angle and the light
The comparison only lands when the two photos line up. The best sites shoot the before with the after in mind.
Small Business Websites With Before and After Photos
13+ years building legendary SMB websites · Every site reviewed October 2026
A before and after photo is the one piece of marketing nobody argues with. The ugly lawn and the green one. The crooked teeth and the straight ones. These 30 sites lead with the transformation instead of describing it.
Study how they frame the pair: same angle, same light, labels on both, and a slider or side-by-side layout that works on a phone. Then notice how often the gallery sits right above a book or quote button. That is not an accident.
A.G. Williams Painting Company
Before and after photos of a repainted colonial sit beside "Painting for homes and properties that need the job done right", with Est. 1906, a 5-year warranty and financing on show.
Painters · New York City
- Before and after photos
- Owner and family story
- Prices on the page
- Trust badges and awards
Absolute Lawn Care and Landscaping
A fresh planting bed in front of a brick home sits beside "Landscaping & Lawn Care Services in Houston, TX", with Get Started and Gallery buttons and the phone number in the header.
Landscapers · Houston WordPress
- Before and after photos
- Phone number up front
Aesthetics By Design
A gloved hand applies serum to a client's face beside "Where natural meets exceptional", with a before-and-after neck comparison and the phone number up top.
Medical Spas · Denver WordPress
- Before and after photos
- Phone number up front
ApotheCurly Salon
A moody shot of the salon floor with glowing arched mirrors carries "Magical Transformations" in script, and a gold Book Now button sits alone in the dark header.
Hair Salons · Winston-Salem Wix
- Before and after photos
- Online booking
Best Around Landscaping
Before and after photos of the same brick home sell the work on sight, next to a green panel with a custom landscape plan button and a call-now number.
Landscapers · Charleston
- Before and after photos
- Phone number up front
ColorTech Building Renovation LLC
"Renovations built around your vision." sits beside a modern DC streetscape, with estimate and transformation buttons and a 5.0 Google rating from 54 reviews below.
General Contractors · Washington DC
- Before and after photos
- Quote form on the homepage
- Reviews on the homepage
Congressional Plastic Surgery
The surgeon walks a patient through a before and after book under "Elegance at Every Age", with the phone and a schedule a consultation link in the top bar.
Plastic Surgeons · Washington DC
- Before and after photos
- Online booking
- Phone number up front
Cowperthwaite Roofing
Before & After and Testimonials are top-level menu items, and the phone and email sit above the logo bar.
Roofers WordPress
- Before and after photos
- Phone number up front
- Reviews on the homepage
Dr Kimberly Henry MD
A before-and-after card sits right in the hero, and the site switches between English and Spanish in the header.
Plastic Surgeons WordPress
- Before and after photos
Dr. Jennifer Levine
The surgeon in a white blazer stands between "The art of refined aesthetics" and a before-and-after nose card, with the phone number in the top bar beside "Top Plastic Surgeon NYC".
Plastic Surgeons · New York City WordPress
- Before and after photos
- Phone number up front
Dr. Yash Plastic Surgery
The Dallas skyline behind "World-Class Plastic Surgery and Aesthetic Medicine" grounds the practice locally, with consultation and gallery buttons side by side.
Plastic Surgeons · Dallas WordPress
- Before and after photos
Eden Plastic Surgery Institute
A full-screen video of a woman in profile carries the page, with the thin Eden logo, a before and after link and an outlined Schedule a Consultation button across the top.
Plastic Surgeons · Miami WordPress
- Before and after photos
- Online booking
- Video on the homepage
EyeFACE Institute
Navy and gold "EyeFACE Institute: Precision Meets Beauty" leads into Book Consultation and View Gallery buttons, with a row of credentials from fellowship to hospital affiliations below.
Plastic Surgeons · Toronto
- Before and after photos
- Online booking
- Trust badges and awards
Forest Hill Cosmetic Clinic
A split before and after face fills one half and "Experience the Confidence of Flawless Skin" fills the other, with a free consultation button beside a Google reviews badge.
Medical Spas · Toronto WordPress
- Before and after photos
- Quote form on the homepage
- Reviews on the homepage
Guy Painting
Three service cards, each with its own after photo and Google rating, show at a glance what kinds of jobs they do.
Painters · Indianapolis WordPress
- Before and after photos
- Real photos, not stock
- Reviews on the homepage
Houston Orthodontic Specialists
A smiling family under a soft blue wash backs "Smile Transformations With a Personal Touch", with a consultation button and pill-shaped phone numbers for all four offices.
Orthodontists · Houston WordPress
- Before and after photos
- Phone number up front
- Quote form on the homepage
- Service area spelled out
Jensen & Co. Interiors
A soft-lit kitchen with brass hardware and blossom branches sits under "Exclusive, tailored transformations", with a gold Book Call button at the top right.
Interior Designers · New York City
- Before and after photos
- Online booking
- Phone number up front
Karen Wise
A warm arched portrait of the counselor sits on soft lavender beside "Deep Transformation with Honesty and Compassion" and a Denver tagline, with a Learn More button.
Therapists · Denver Squarespace
- Before and after photos
- Real photos, not stock
Ligia Houben
The grief counselor speaks to camera in a red jacket beside "Transform your loss. Transform your life.", with a gold Begin Your Transformation button.
Therapists · Miami WordPress
- Before and after photos
LS Painting Co
A bright white kitchen fills the left half while "Your space deserves a transformation." in navy and outlined teal type sits on the right above a Get in touch link.
Painters · Kelowna WordPress
- Before and after photos
Macleod Trail Plastic Surgery
Three smiling women sit beside a big serif "Be your own kind of beautiful.", with the phone number up top and a procedure gallery button under a short intro.
Plastic Surgeons · Calgary WordPress
- Before and after photos
- Phone number up front
Natural Results Plastic Surgery
An instant quote button sits beside View Results, and a row of procedure count, star rating and years of experience runs across the purple hero.
Plastic Surgeons · Scottsdale
- Before and after photos
- Quote form on the homepage
- Reviews on the homepage
- Trust badges and awards
Remodeland Roofing Company
A before-and-after roof photo carries a customer quote about a $0 upfront replacement, next to a Houston headline and a red free inspection button.
Roofers · Houston
- Before and after photos
- Prices on the page
- Quote form on the homepage
- Reviews on the homepage
Serenity Brow & Beauty Salon
Hot pink script finishes "Wake Up With Perfect Brows." over a moody studio shot, with a Book Your Transformation button, the phone number and 101 five-star Google reviews.
Hair Salons · Scottsdale
- Before and after photos
- Online booking
- Phone number up front
- Reviews on the homepage
Sky Dental Smiles
Gold serif "Beautiful Smiles. Naturally Designed" sits on deep navy beside the dentist in her bright operatory, with a Start Your Smile Transformation button.
Dentists · Miami WordPress
- Before and after photos
T3 Training Gym
"Transform your body. Transform your life." sits beside a free fitness assessment form, with 200+ client transformations and 100+ five-star Google reviews cited below and the phone up top.
Gyms · Calgary Webflow
- Before and after photos
- Phone number up front
- Quote form on the homepage
- Reviews on the homepage
Troell Cosmetic Surgery & Facial Plastic Clinic
The headline names Las Vegas, the specialty and the surgeon together, with a free consultation button, a results gallery link and credential counts below.
Plastic Surgeons · Las Vegas WordPress
- Before and after photos
- Quote form on the homepage
- Trust badges and awards
Turabi Rug Gallery
Rows of hand-knotted rugs fill a loft showroom, and a red panel claims the "Largest Collection of Fine Rugs & Tapestries in the Pacific Northwest" with services and gallery buttons.
Flooring Companies · Seattle WordPress
- Before and after photos
Vegas Plastic Surgery Institute: Dr. Brosious and Dr. Goldman
A gold line-drawn figure stands beside "Award-winning Plastic Surgeons in Las Vegas" on black, with a gold-framed gallery button below and a gold consultation button up top.
Plastic Surgeons · Las Vegas WordPress
- Before and after photos
- Quote form on the homepage
- Trust badges and awards
Vivella Med Spa
A smiling client photo sits beside a two-tone headline about natural enhancements for men and women, with Schedule Consultation and View Results buttons and Book Appointment up top.
Medical Spas · Anaheim Squarespace
- Before and after photos
- Online booking
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What the best ones get right
Label both halves
A visitor should never have to guess which side is which. “Before” and “after” on the images, every time.
Put the button under the proof
The moment someone thinks “I want that” is the moment to offer the quote. Place the call to action right below the gallery.