Assisted living website design that fills your facility faster

• Page speed 6.7 lost of 15
• Publishes a blog 5.2 lost of 10
• Mobile-friendly 4.0 lost of 15
• Schema markup 3.0 lost of 10
• Links a social profile 2.6 lost of 10
• Google reviews 1.7 lost of 15
• Analytics installed 1.4 lost of 5
• Meta description 1.2 lost of 5
• HTTPS 0.4 lost of 10
• Title tag 0.0 lost of 5

26 points of 100 left on the table. Track length is the check's weight, so a five-point check can never cost what a fifteen-point one does. Each check is averaged across the 24 markets, the same way the score itself is built, so these ten bars add back to the 74 above. The table at the foot of this section pools by sample size instead, which answers a different question and lands a little differently. Weights are on the methodology page.

• Independents (1,339 sites)
• Chains and franchises (303 sites)

• Runs analytics 67% vs 91%
• Links a social profile 68% vs 90%
• Has an H1 74% vs 94%
• Has sharing tags 72% vs 91%
• Publishes a blog 43% vs 61%
• Uses schema markup 67% vs 82%

Scale runs 0 to 100%. Only the checks where both groups were measured the same way are comparable, so speed and the meta checks sit this one out.

• WordPress 53.0%
• Wix 4.9%
• Squarespace 3.2%
• GoDaddy 2.7%
• Webflow 1.8%
• HubSpot 1.5%

A platform was identified on 75% of audited sites. The rest are hand-built or run something the fingerprinting misses, and a site can match more than one, so these do not sum to 100%.

1. Businesses sampled 2,279 100%
2. Had a website 1,829 80%
3. Homepage audited 1,642 72%
4. Speed-tested 1,325 58%

Of the sites that never made it into the audit, 119 would not load, 64 blocked me, and 4 turned out to be a social profile rather than a website. 303 of the businesses sampled are chain or franchise locations. Full method on the methodology page.