Electrician website design that gets you emergency service calls

• Publishes a blog 7.3 lost of 10
• Page speed 5.5 lost of 15
• Links a social profile 4.9 lost of 10
• Schema markup 3.5 lost of 10
• Mobile-friendly 2.6 lost of 15
• Analytics installed 2.5 lost of 5
• Google reviews 2.0 lost of 15
• Meta description 1.4 lost of 5
• HTTPS 1.0 lost of 10
• Title tag 0.0 lost of 5

31 points of 100 left on the table. Track length is the check's weight, so a five-point check can never cost what a fifteen-point one does. Each check is averaged across the 24 markets, the same way the score itself is built, so these ten bars add back to the 69 above. The table at the foot of this section pools by sample size instead, which answers a different question and lands a little differently. Weights are on the methodology page.

• Independents (1,749 sites)
• Chains and franchises (144 sites)

• Publishes a blog 23% vs 61%
• Links a social profile 48% vs 74%
• Runs analytics 47% vs 74%
• Uses schema markup 63% vs 88%
• Has sharing tags 68% vs 90%
• Has an H1 70% vs 87%

Scale runs 0 to 100%. Only the checks where both groups were measured the same way are comparable, so speed and the meta checks sit this one out.

• WordPress 41.2%
• Wix 8.8%
• GoDaddy 6.3%
• Squarespace 4.7%
• Weebly 1.1%
• Webflow 1.1%

A platform was identified on 68% of audited sites. The rest are hand-built or run something the fingerprinting misses, and a site can match more than one, so these do not sum to 100%.

1. Businesses sampled 3,034 100%
2. Had a website 2,174 72%
3. Homepage audited 1,893 62%
4. Speed-tested 1,478 49%

Of the sites that never made it into the audit, 210 would not load, 53 blocked me, and 18 turned out to be a social profile rather than a website. 144 of the businesses sampled are chain or franchise locations. Full method on the methodology page.