Flooring type comparison guide
Help customers choose between hardwood, laminate, tile, carpet, and vinyl with pros and cons.
Flooring company website design that books more installations
Homeowners can't visualize how new floors will look in their space. Your competitors with room visualizers and massive before/after galleries are closing jobs while you're still explaining laminate vs. hardwood over the phone.
+100 business owners like you Our flooring companies web design services have been featured in:
Featured in: Buffer, Entrepreneur, HuffPost, Upwork, Business Insider, DesignRush, WPMU DEV
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13+ years of marketing experience
Spend less
Zero upfront
Launch fast
New site in less than 7 days
I am so impressed with the service, professionalism, and quality that Patrick and his team at RapidWebLaunch deliver! I am overwhelmed with customer satisfaction!
Kevin Crull
CMO of Sprint
Keys to Success
What your flooring company website needs
Your flooring website should showcase your work and book installations while you're on job sites. Here are the 6 essential features that help customers visualize their space and commit to projects:
Room visualizer tool
Let customers upload photos of their space to see how different flooring options would look.
Free in-home estimate form
Make it easy to request measurements and quotes without having to call during business hours.
Installation process timeline
Show customers what to expect from consultation to completion with typical project timelines.
Before/after installation gallery
Display recent projects organized by flooring type and room to show quality workmanship.
Maintenance and care guides
Provide tips for cleaning and maintaining each flooring type to extend its lifespan.
What We Do
Watch: how to design an effective flooring company website
Flooring buyers do heavy research before requesting a single quote. Patrick covers what your site needs to show up in that research and convince homeowners to choose you.
Our Work
Flooring company website examples that win estimate requests
Browse our flooring company website examples and see how we build sites that rank for material and service searches and make it easy for homeowners to request a quote.
Why Us
Why flooring companies choose RapidWebLaunch to win more estimates
Homeowners get multiple flooring quotes before deciding. Here is how we make sure you show up in their search, impress on mobile, and make it easy to request an estimate.
Affordable
One flooring installation at $3,000-8,000 covers three years of your website or more. Homeowners searching 'hardwood flooring installation' are ready to buy now.
Unbelievably Fast
Launch in 7 days, not 10 weeks. Fast execution means you're generating leads while competitors wait on developers.
Responsive
Homeowners compare flooring on phones while standing in big-box stores. Mobile galleries with zoom and quick quotes convert in-store researchers.
SEO-Obsessed
Structured for 'hardwood flooring installation' and material-specific searches. Flooring SEO needs service + material combinations. We optimize for both.
Simple, Unlimited Edits
Update material pricing, add installation photos, or promote seasonal sales. 72-hour edits keep quotes and galleries current.
VIP Treatment
Work directly with Patrick. One person learns your materials, pricing, and installation process. Accurate product info because continuity matters.
Reviews
Reviews from small business owners across North America
Every one of these came from a real client who hired us. Read them and see why we're different.
Read all 124 reviews across Google, social & podcast →I met him when I had my website down and I didn't have any communication with my clients because emails wasn't working either. Patrick was able to build a brand new website in only 3 days and fix my emails as well.
Santiago Velazquez
Owner of DJ Santy Entertainment
Easy communication. Beautiful website designed. Patrick gives practical advice about how to design features on the website based on your needs.
Angela Liu
Co-Founder of UTalkCon
Very easy to work with!
David Stones
Actor. Poet. Author
Patrick was very accommodating and easy to work with. He responded to all my emails quickly and we were very pleased with the end product.
Breen Courneya
BC Interior Design
Patrick does amazingly high quality website design and production at a very reasonable cost. He is very experienced, thoughtful, creative and responds to questions and concerns in a timely manner.
David Brooks
Owner of Dakota Trauma Therapy LLC
RapidWebLaunch has been great to deal with. They are as rapid as they claim to be and will always give you honest and well-informed advice.
Ginny Santos
Founder of NeOle
RapidWebLaunch did a great job quickly getting my website operational. The team was very responsive to my needs.
Chris Buss
Founder of Traders Profit Compass
Within a day-and-a-half from my first contact they had me up and running with a professional website. Patrick was great to work with, responsive and patient.
Kevin Crull
CMO of Sprint
Easy to work with, very responsive, and good quality.
Ben Luthi
Founder of Luthi Media LLC
Performance
No guessing how your flooring company website is performing
Every month you get a plain-English report covering what was done on your site, how you are ranking for local flooring searches, and how many quote requests came through. You are focused on installs and project management. We keep your website performance visible without the complexity.
Services
Everything that comes with your flooring company website. No asterisks.
Here is exactly what you get from day one.
Website design
A professional website built to showcase your work and convert local searches into flooring estimate requests. Mobile-ready and built to rank.
Website management
We keep your site secure, updated, and running smoothly every month. Hosting, maintenance, and monthly reports all included.
SEO
On-page SEO built in from the start so your business shows up when homeowners are searching for flooring installation or repair nearby.
Features
Flooring company web design? More like a stacked marketing machine.
Every site comes with on-page SEO, custom quote forms, automated review collection, responsive design, and speed optimization. Everything a flooring company needs to show up in local searches and win estimate requests, built in from day one.
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Automated Legal Policies
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Automated Reviews
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Blog
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Calendar Integrations
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Cloudflare Enterprise
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Copywriting
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CRM Integrations
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Custom Forms
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Custom Template
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Dedicated Project Manager
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Email Integrations
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No Contracts
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On-Page SEO
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Photos and Illustrations
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Responsive Design
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Satisfaction Guarantee
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Simple Onboarding
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Social Media Integrations
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Spam Filtering
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Speed Optimization
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SSL Certificate
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Unlimited Updates
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Uptime Monitoring
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VIP Support
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Website Analytics
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Website Backups
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Website Dashboard
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Website Hosting
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Website Reporting
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Website Security
How Our Pricing Works
Why pay too much for your flooring companies web designer?
The old way was a big deposit, then a maintenance bill you found out about later. We got rid of both. Your flooring website costs $0 to build and $95 a month after that, everything included, and it belongs to you from the first month. Start generating project estimates and jobs on day one, cancel any month you want.
Pricing
Try to find another flooring companies web designer at these prices. Go ahead, we'll wait.
One installation job covers three years of payments. Start today and get in front of homeowners who are already searching for exactly what you offer.
The Everything Plan
One plan, because you should not have to study a comparison table to buy a website. Every feature below is included from day one.
$95/month
$0 to build. No contract. Cancel anytime.
Your website is yours from day one, not after two years of payments.
A site built for you, not from a template
Imagine what you could accomplish with more than just a Home, About and Contact page.
Custom illustrations
No junky stock photos or cookie cutter icons here.
Copywriting
Great copywriting is the difference between a website that sells and one that doesn't.
On-page SEO
Essentially this means making it as easy as possible for Google and AI to find you.
Custom lead forms
Forms that actually convert visitors into leads.
Easy analytics
Plain, simple, straightforward, valuable analytics anyone can read.
100's of local SEO pages
Local SEO requires hyper-local intent targeting. Almost every service-based business needs this!
Blog
Blogs are awesome if they are used authentically. The age of purely info-based content is over.
Social media integration
We can integrate your social media content directly into your website. Strategically, of course. We don't want visitors getting distracted!
Automated reviews management
Automatically add new reviews from review platforms (Google, Yelp, etc) directly into your website.
Online calendar bookings
Let visitors book meetings, sessions and appointments directly through your site.
Email newsletter integration
Email newsletters help turn your visitors into subscribers.
Automated legal policies
All of your legal policies (Privacy, Terms and Conditions, etc) will be automagically kept up to date. Giving your website 24/7 legal compliance.
CRM integrations
We can integrate your website with any CRM tool you and your team are currently using. Or even make a custom one!
Advanced integrations
Think Zapier, Airtable, n8n, etc...
Hosting
Not all hosting is created equal. If you want the Taco Bell of web hosting, Bluehost is waiting for you.
Unlimited Updates
Get unlimited updates and fixes to your website. Done within 72 hours.
1-on-1 VIP support, direct with Patrick
No call centers, no offshoring, just your friendly neighborhood Patrick. Based in North America, native English speaker, and fluent in Spanish if that is easier for you.
Process
Getting your flooring company website built is a smooth installation
Here is exactly how we go from zero to a live flooring company website.
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Choose a plan
Choose a plan from our trio of website design options, each tailored to fire up your business from day 1.
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Get setup in minutes
Fill out one quick form. For real, just one.
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We build your website
Our expert team gets to work transforming your vision into reality.
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Your website is launched!
We align your domain with our servers, handle all the technical mumble-jumble, and set the stage for your grand debut on the world wide web.
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We keep looking after you
We don't just launch your site and vanish, we're your co-pilots for the next two years, and it won't cost you a dime extra.
Blog
Web design and SEO tips for flooring companies that want more estimate requests
Practical advice on building, improving, and growing your flooring company's online presence.
Google’s Website Builder Shutdown: What Now for Small Businesses?
Understand your options after Google’s Website Builder closes. Review top alternatives and strengthen your small business’s online presence.
Why the Launchers Web Design Community is Ending
Learn why the Launchers Web Design Community is shutting down, what led to this decision, and how it affects current and future members.
State of My Web Design Business 2020: The Good, the Bad and the Wait, What?
An honest look at what went right, what went wrong, and the surprises that shaped a web design business in 2020. Find takeaways for a smoother path forward.
FAQs
Frequently asked questions about flooring companies web design
Everything you want to know about getting a website built for your flooring company.
How do I help customers visualize flooring on my website?
Room visualizer tools where they upload a photo and see flooring options in their space. Second best: massive before/after galleries organized by room type and flooring material. People need to see it to commit.
Should I show flooring prices on my website?
Show starting prices per square foot by material type. 'Laminate from $3/sq ft, Hardwood from $8/sq ft, Tile from $5/sq ft' gives people a ballpark without locking you into exact quotes.
What's the best way to get flooring estimates from my website?
Free estimate form where people can upload photos and describe their project. Make it easy to request in-home measurements. People are comparison shopping, so respond fast or they'll book with whoever calls back first.
Do I need installation videos on my flooring website?
Not installation videos (people aren't DIYing expensive floors), but process videos showing your team's quality work help. Customers want to know you're professional, careful, and won't trash their house during installation.
How long does it take to get flooring leads from a website?
Google Ads get you leads immediately. For SEO, 60-90 days to rank for '[city] flooring' and material-specific searches. Most flooring companies see their first organic leads within 2-3 months.
Is mobile optimization important for flooring websites?
Yes. Homeowners browse flooring options on phones while at big box stores comparing prices. If your site doesn't work on mobile, they can't compare you to competitors.
How do I compete with Home Depot and Lowe's online?
Don't compete on price. Compete on expertise and installation quality. Big box stores have cheap materials and subcontractor installs. You provide expert guidance and quality workmanship.
How quickly can I get flooring leads from a website?
Google Ads get estimate requests immediately. For SEO, 60-90 days to rank for local searches. Most flooring companies run ads for quick leads while building organic presence.
Should I sell flooring materials directly through my website?
Only if you want e-commerce complexity. Most flooring companies focus on estimate requests and consultations, not selling materials online. Installation is where the real money is anyway.
Do I need separate pages for hardwood, laminate, tile, etc.?
Yes. Create dedicated pages for each flooring type. Someone searching 'laminate flooring installation' wants laminate-specific info, not a generic flooring page.
Here's Patrick
Still not convinced?
Not quite ready? Patrick wants to look you in the eye and make you a promise. No contracts, no hidden fees, no excuses. Just honest help. 90 seconds.
Call Patrick Now