Healthcare website design that converts patients and builds trust

• Page speed 5.9 lost of 15
• Publishes a blog 5.7 lost of 10
• Links a social profile 3.6 lost of 10
• Schema markup 3.4 lost of 10
• Mobile-friendly 2.8 lost of 15
• Analytics installed 2.3 lost of 5
• Meta description 1.2 lost of 5
• Google reviews 1.2 lost of 15
• HTTPS 0.4 lost of 10
• Title tag 0.1 lost of 5

27 points of 100 left on the table. Track length is the check's weight, so a five-point check can never cost what a fifteen-point one does. Each check is averaged across the 24 markets, the same way the score itself is built, so these ten bars add back to the 73 above. The table at the foot of this section pools by sample size instead, which answers a different question and lands a little differently. Weights are on the methodology page.

• Independents (1,587 sites)
• Chains and franchises (1,014 sites)

• Links a social profile 52% vs 84%
• Has sharing tags 66% vs 89%
• Publishes a blog 34% vs 56%
• Has an H1 73% vs 89%
• Runs analytics 50% vs 59%
• Uses schema markup 63% vs 70%

Scale runs 0 to 100%. Only the checks where both groups were measured the same way are comparable, so speed and the meta checks sit this one out.

• WordPress 33.1%
• Wix 5.8%
• Drupal 5.7%
• Squarespace 4.3%
• GoDaddy 3.0%
• Webflow 1.8%

A platform was identified on 61% of audited sites. The rest are hand-built or run something the fingerprinting misses, and a site can match more than one, so these do not sum to 100%.

1. Businesses sampled 3,901 100%
2. Had a website 3,236 83%
3. Homepage audited 2,601 67%
4. Speed-tested 1,875 48%

Of the sites that never made it into the audit, 332 would not load, 301 blocked me, and 2 turned out to be a social profile rather than a website. 1,014 of the businesses sampled are chain or franchise locations. Full method on the methodology page.