HVAC website design that generates leads and books more jobs

• Page speed 5.6 lost of 15
• Publishes a blog 5.6 lost of 10
• Links a social profile 4.0 lost of 10
• Mobile-friendly 3.3 lost of 15
• Schema markup 2.4 lost of 10
• Analytics installed 1.8 lost of 5
• Meta description 0.8 lost of 5
• Google reviews 0.5 lost of 15
• HTTPS 0.4 lost of 10
• Title tag 0.0 lost of 5

24 points of 100 left on the table. Track length is the check's weight, so a five-point check can never cost what a fifteen-point one does. Each check is averaged across the 24 markets, the same way the score itself is built, so these ten bars add back to the 76 above. The table at the foot of this section pools by sample size instead, which answers a different question and lands a little differently. Weights are on the methodology page.

• Independents (1,671 sites)
• Chains and franchises (168 sites)

• Publishes a blog 42% vs 74%
• Runs analytics 61% vs 90%
• Links a social profile 58% vs 79%
• Has sharing tags 72% vs 92%
• Uses schema markup 75% vs 95%
• Has an H1 78% vs 95%

Scale runs 0 to 100%. Only the checks where both groups were measured the same way are comparable, so speed and the meta checks sit this one out.

• WordPress 48.8%
• Wix 5.2%
• GoDaddy 3.9%
• Squarespace 2.6%
• Webflow 2.2%
• Shopify 1.5%

A platform was identified on 69% of audited sites. The rest are hand-built or run something the fingerprinting misses, and a site can match more than one, so these do not sum to 100%.

1. Businesses sampled 2,429 100%
2. Had a website 2,039 84%
3. Homepage audited 1,839 76%
4. Speed-tested 1,345 55%

Of the sites that never made it into the audit, 151 would not load, 39 blocked me, and 10 turned out to be a social profile rather than a website. 168 of the businesses sampled are chain or franchise locations. Full method on the methodology page.