Manufacturing website design that generates B2B inquiries

• Publishes a blog 6.6 lost of 10
• Page speed 6.3 lost of 15
• Mobile-friendly 3.7 lost of 15
• Links a social profile 3.7 lost of 10
• Schema markup 3.6 lost of 10
• Google reviews 2.7 lost of 15
• Analytics installed 2.1 lost of 5
• Meta description 1.3 lost of 5
• HTTPS 0.7 lost of 10
• Title tag 0.0 lost of 5

31 points of 100 left on the table. Track length is the check's weight, so a five-point check can never cost what a fifteen-point one does. Each check is averaged across the 24 markets, the same way the score itself is built, so these ten bars add back to the 69 above. The table at the foot of this section pools by sample size instead, which answers a different question and lands a little differently. Weights are on the methodology page.

• Independents (2,569 sites)
• Chains and franchises (408 sites)

• Runs analytics 53% vs 81%
• Publishes a blog 31% vs 55%
• Links a social profile 60% vs 80%
• Uses schema markup 63% vs 75%
• Has an H1 68% vs 79%
• Has sharing tags 69% vs 80%

Scale runs 0 to 100%. Only the checks where both groups were measured the same way are comparable, so speed and the meta checks sit this one out.

• WordPress 36.3%
• Shopify 12.1%
• Wix 6.3%
• Squarespace 6.2%
• GoDaddy 3.8%
• Weebly 1.8%

A platform was identified on 74% of audited sites. The rest are hand-built or run something the fingerprinting misses, and a site can match more than one, so these do not sum to 100%.

1. Businesses sampled 4,192 100%
2. Had a website 3,421 82%
3. Homepage audited 2,977 71%
4. Speed-tested 1,902 45%

Of the sites that never made it into the audit, 266 would not load, 150 blocked me, and 28 turned out to be a social profile rather than a website. 408 of the businesses sampled are chain or franchise locations. Full method on the methodology page.