Treatment options comparison
Compare braces, clear aligners, and other orthodontic solutions with pros, cons, and typical timelines.
Orthodontist website design that starts more treatment plans
Parents researching braces want to see treatment options, real patient results, and payment plans before scheduling consultations. Generic orthodontist websites that hide this info lose families to practices that are upfront.
+100 business owners like you Our orthodontists web design services have been featured in:
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13+ years of marketing experience
Spend less
Zero upfront
Launch fast
New site in less than 7 days
I am so impressed with the service, professionalism, and quality that Patrick and his team at RapidWebLaunch deliver! I am overwhelmed with customer satisfaction!
Kevin Crull
CMO of Sprint
Keys to Success
What your orthodontist website needs
Your orthodontic website should start treatment plans and schedule consultations while you're straightening other patients' smiles. Here are the 6 essential features that keep new patients coming:
Free consultation scheduling
Let patients book initial exams and treatment consultations without any financial commitment.
Insurance and payment plans
Show accepted insurance, in-house financing, and monthly payment examples for expensive treatments.
Before/after smile transformations
Display patient results organized by treatment type and complexity to show your expertise.
Patient portal for current clients
Give existing patients 24/7 access to appointments, treatment progress, and payment information.
Orthodontist credentials and experience
Introduce yourself with specialization training, years in practice, and treatment philosophy.
Original 2026 data
The state of orthodontist websites in 2026
I sampled 2,242 orthodontic practices across 23 cities and audited every website I could find, 1,890 of them. Here is how the competition stacks up, and where it slips.
78 out of 100
Grade C That puts Orthodontists tied 1st of 47 industries I audited.
- 9% of orthodontists have no website
- 26% of sites fail Google's mobile test
- 60/100 average mobile speed score
- 302 Google reviews per business, at 4.7★
Where orthodontists fall short online
Longer bar, more local sites getting it wrong. The most common miss: 72% of the sites I audited have no contact form on the homepage.
The average across all 91,904 websites I audited.
Independents against the chains
A chain location comes with a marketing department. These are the checks where the two groups split hardest. The widest gap is blogging: 45% of independents against 67% of chains.
- Independents (1,465 sites)
- Chains and franchises (425 sites)
- Publishes a blog 45% vs 67%
- Has sharing tags 70% vs 88%
- Has an H1 77% vs 95%
- Links a social profile 74% vs 89%
- Uses schema markup 73% vs 88%
What orthodontists run their websites on
WordPress is behind 55% of the sites I audited here. Some sites run more than one and some I could not identify, so these do not add up to 100%.
Every check I ran, with the comparison
| Check | Orthodontists | All businesses | Difference | Rank | Sites checked |
|---|---|---|---|---|---|
| Has a website at all | 91.4% | 82.6% | +9 pts | 5th of 47 | 2,242 |
| Passes the mobile-friendly check | 74.0% | 78.2% | -4 pts | 38th of 47 | 1,383 |
| Loads over HTTPS | 95.6% | 94.4% | +1 pt | 15th of 47 | 1,890 |
| Redirects insecure traffic to HTTPS | 89.6% | 88.4% | +1 pt | 15th of 47 | 1,890 |
| Has a title tag | 99.5% | 99.1% | level | 7th of 47 | 1,834 |
| Writes a meta description | 86.4% | 77.9% | +9 pts | 5th of 47 | 1,834 |
| Has an H1 heading on the homepage | 81.3% | 73.7% | +8 pts | 5th of 47 | 1,890 |
| Uses schema markup | 76.5% | 70.5% | +6 pts | 8th of 47 | 1,890 |
| Has a canonical tag | 88.0% | 84.9% | +3 pts | 10th of 47 | 1,834 |
| Has social sharing tags | 73.7% | 75.7% | -2 pts | 31st of 47 | 1,890 |
| Homepage images carrying alt text | 59.6% | 54.9% | +5 pts | 6th of 47 | 1,890 |
| Publishes a blog | 50.4% | 37.0% | +13 pts | 4th of 47 | 1,890 |
| Links out to a social profile | 77.6% | 66.2% | +11 pts | 5th of 47 | 1,890 |
| Has a contact form on the homepage | 28.2% | 28.0% | level | 26th of 47 | 1,890 |
| Runs traffic analytics | 76.0% | 57.7% | +18 pts | 4th of 47 | 1,890 |
| Holds at least one Google review | 94.9% | 88.3% | +7 pts | 12th of 47 | 2,242 |
| Average mobile speed score | 60/100 | 58/100 | +2 pts | 15th of 47 | 1,378 |
| Google reviews per business (average) | 302 | 179 | +123 reviews | n/a | 2,242 |
From my State of Small Business Web Design report: 2,242 orthodontists sampled across 23 cities, 1,890 websites audited between August 3, 2026 and August 11, 2026, last rebuilt September 18, 2026. The method and the full dataset (CSV, JSON, CC BY 4.0) are free to use with a link back.
Want to know where your own site lands against these? I will check it for free.
Free Website Audit What We Do
The honest 90-second pitch for orthodontic practices
No hard sell. Pricing, process and what you get, all on screen.
Why Us
Why orthodontists choose RapidWebLaunch to attract more treatment-ready families
Parents research orthodontists carefully before committing to treatment. Here is how we make sure your practice ranks locally, communicates clearly on mobile, and converts inquiries into consultations.
Affordable
One Invisalign patient at $4,000-7,000 covers three to six years. Families research orthodontists extensively before choosing, and your website is their first impression.
Unbelievably Fast
Live in 1 week so parents find you immediately. Bloated agencies take 8-12 weeks for what we build in 7 days.
Responsive
Parents research braces on phones during kids' dental visits or soccer practice. Mobile treatment timelines and insurance tools convert concerned parents.
SEO-Obsessed
Built for 'orthodontist near me' and treatment searches like 'Invisalign.' Ortho searches are treatment and location specific. We optimize for both.
Simple, Unlimited Edits
Update treatment options, add patient results, or change appointment availability. Routine edits like these have a 72-hour target for practice updates.
VIP Treatment
Work directly with Patrick. Clinical accuracy and parent psychology handled correctly because continuity prevents mixed messaging.
Reviews
Reviews orthodontic practices should read before hiring a web designer
Every one came from a real client who hired us. Read them and see why we're different.
Read all 124 reviews across Google, social & podcast →I met him when I had my website down and I didn't have any communication with my clients because emails wasn't working either. Patrick was able to build a brand new website in only 3 days and fix my emails as well.
Santiago Velazquez
Owner of DJ Santy Entertainment
Easy communication. Beautiful website designed. Patrick gives practical advice about how to design features on the website based on your needs.
Angela Liu
Co-Founder of UTalkCon
Very easy to work with!
David Stones
Actor. Poet. Author
Patrick was very accommodating and easy to work with. He responded to all my emails quickly and we were very pleased with the end product.
Breen Courneya
BC Interior Design
Patrick does amazingly high quality website design and production at a very reasonable cost. He is very experienced, thoughtful, creative and responds to questions and concerns in a timely manner.
David Brooks
Owner of Dakota Trauma Therapy LLC
RapidWebLaunch has been great to deal with. They are as rapid as they claim to be and will always give you honest and well-informed advice.
Ginny Santos
Founder of NeOle
RapidWebLaunch did a great job quickly getting my website operational. The team was very responsive to my needs.
Chris Buss
Founder of Traders Profit Compass
Within a day-and-a-half from my first contact they had me up and running with a professional website. Patrick was great to work with, responsive and patient.
Kevin Crull
CMO of Sprint
Easy to work with, very responsive, and good quality.
Ben Luthi
Founder of Luthi Media LLC
Your Client Portal
No guessing how your orthodontic website is performing
Parents research braces at the kitchen table after dinner. Your client portal shows the consultation requests that followed, the pages they read first, and how visitors are trending month to month. Any update you’ve asked for, from new financing information to a new team member, shows its status. Your files and billing sit alongside, along with a button that books a call with Patrick.
RapidWebLaunch
Home Leads 23 Analytics Requests Files Billing Book a call
Good morning, Mariayourbusiness.com is live
Website leads This week
ChatNew“Do you do Saturdays?”
Contact formQuote for a kitchen reno
Phone callTue, 9:12 am · 4 min
Visitors This month
↑ 12% on last month
Update requests
Swap the hero photoIn progressDone
Add a booking buttonDone
New service page: decksNew
Files
logo.svg
brand-guide.pdf
hero-v2.jpg
Patrick · just now
Hero photo’s swapped and live. Anything else this week?
Services
Everything that comes with your orthodontic website. No asterisks.
Here is exactly what you get from day one.
Website design
A professional website that ranks for local treatment searches and converts careful parent research into booked consultations. Mobile-ready and fast.
Website management
We keep your site secure, updated, and running without issues every month. Hosting, maintenance, and monthly reports all included.
SEO
On-page SEO built in from the start so your practice shows up when parents are searching for orthodontic options for their kids nearby.
Features
Orthodontic web design? More like a stacked marketing machine.
Every site includes on-page SEO, calendar booking integrations, automated review collection, custom patient forms, and speed optimization. Everything an orthodontic practice needs to rank locally and convert parent research into booked consultations, built in from day one.
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Automated Legal Policies
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Automated Reviews
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Blog
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Calendar Integrations
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Cloudflare Enterprise
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Copywriting
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CRM Integrations
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Custom Forms
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Custom Template
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Dedicated Project Manager
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Email Integrations
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No Contracts
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On-Page SEO
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Photos and Illustrations
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Responsive Design
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Satisfaction Guarantee
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Simple Onboarding
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Social Media Integrations
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Spam Filtering
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Speed Optimization
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SSL Certificate
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Unlimited Updates
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Uptime Monitoring
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VIP Support
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Website Analytics
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Website Backups
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Website Dashboard
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Website Hosting
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Website Reporting
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Website Security
How Our Pricing Works
Why pay too much for your orthodontists web designer?
No deposit, no build fee, no two-year math. Your orthodontic website is $95 a month, and that one number covers the build, the hosting, the SEO, the updates and direct access to Patrick. It is yours from month one, so you can start booking new patients on day one and still walk away whenever you want.
How much do I pay today?
Nothing upfront
$0 to build. Design, words, illustrations, SEO, launch. Your first $95 is your first month, and you don’t pay a cent before your website is live and working for you.
Build invoiceNo. 0001
- Design$0
- Copywriting$0
- Custom illustrations$0
- On-page SEO$0
- Launch$0
Total due
Your first month. Nothing before it.
Live
Nothing upfront
Is it really one number?
One number, no tiers
No Basic, Pro or Business. The $95 covers the build, hosting, on-page SEO, unlimited updates, monthly reports and direct access to Patrick. There’s no plan above it, because there isn’t one.
MonthlyYearly, save 20%
Basic $ TemplateCustom designSEOUpdatesSupport
Most popular Pro $$ TemplateSome designSEOUpdatesSupport
Business $$$ TemplateSome designSEO add-onUpdatesSupport
The Everything Plan
$95/ month, no tiers
A site built for you, not from a templateBuilt for speedOn-page SEOHostingUnlimited Updates1-on-1 VIP support, direct with Patrick Do I actually own it?
Yours from day one
Your domain, your design, your words, your data. The site belongs to you from the first month. Stay because you want to, not because you’re paying something off.
Homepage
Copy
Illustrations
Domain
Analytics
yourbusiness.com
Your website
yourbusiness.com.zipYours to take anywhere
What if I want to leave?
Cancel any month
No contract, no lock-in, no exit fee. We have to earn it again every 30 days, which is exactly the point. Go ahead and press the button.
The Everything Plan$95 / month
ActiveCancelled Go on, press it.
- Contract to breakNone
- Exit fee$0
- Your site and filesStill yours
That’s it. That’s the whole cancellation.
Pricing
Try to find another orthodontists web designer at these prices. Go ahead, we'll wait.
One Invisalign patient covers several years. Start today and get a site that ranks locally and converts parent research into consultation bookings.
The Everything Plan
One plan, because you should not have to study a comparison table to buy a website. Every feature below is included from day one.
$95/month
$0 to build. No contract. Cancel anytime.
Your website is yours from day one.
A site built for you, not from a template
Imagine what you could accomplish with more than just a Home, About and Contact page.
Built for speed
Hand-coded and served from Cloudflare's edge, not a page builder dragging its own weight around. Fast on any phone, on any connection.
Custom illustrations
No junky stock photos or cookie cutter icons here.
Copywriting
Great copywriting is the difference between a website that sells and one that doesn't.
On-page SEO
Essentially this means making it as easy as possible for Google and AI to find you.
Custom lead forms
Forms that actually convert visitors into leads.
Easy analytics
Plain, simple, straightforward, valuable analytics anyone can read.
100's of local SEO pages
Local SEO requires hyper-local intent targeting. Almost every service-based business needs this!
Blog
Blogs are awesome if they are used authentically. The age of purely info-based content is over.
Social media integration
We can integrate your social media content directly into your website. Strategically, of course. We don't want visitors getting distracted!
Automated reviews management
Automatically add new reviews from review platforms (Google, Yelp, etc) directly into your website.
Online calendar bookings
Let visitors book meetings, sessions and appointments directly through your site.
Email newsletter integration
Email newsletters help turn your visitors into subscribers.
Automated legal policies
Your Privacy Policy and Terms and Conditions are generated by Termly and updated as privacy laws change. Included, with nothing for you to maintain.
CRM integrations
We connect your forms to the CRM you already use: HubSpot, Salesforce, Zoho and most tools with a Zapier or API connection. A custom system gets its own scope.
Advanced integrations
Think Zapier, Airtable, n8n, etc...
Hosting
Not all hosting is created equal. If you want the Taco Bell of web hosting, Bluehost is waiting for you.
Unlimited Updates
Changes to hours, photos, text and services are included. Routine edits have a 72-hour target; larger requests get an agreed scope and completion date.
1-on-1 VIP support, direct with Patrick
No call centers, no offshoring, just your friendly neighborhood Patrick. Based in North America, native English speaker, and fluent in Spanish if that is easier for you.
Process
Getting your orthodontic website built is a smooth, well-aligned process
Here is exactly how we go from zero to a live orthodontic website.
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Choose the plan
There's exactly one, and everything is in it. Tap the button, check out securely, and you're done in about two minutes.
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We research your business
No questionnaire. We research your business online and ask only for missing details or access. You review the site before it goes live.
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We build your website
Design, words, photos, SEO, forms, speed. We do all of it, and you see it before anyone else does.
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Your website is launched
We point your domain at our servers, handle every technical detail, and flip the switch.
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We keep looking after you
Updates, fixes, reports, security, backups. Every month, for as long as you're with us, at no extra cost.
Sent to you for review
Blog
Web design and SEO tips for orthodontists who want to fill their treatment schedule
Practical advice on building, improving, and growing your orthodontic practice's online presence.
Google’s Website Builder Shutdown: What Now for Small Businesses?
Understand your options after Google’s Website Builder closes. Review top alternatives and strengthen your small business’s online presence.
Why the Launchers Web Design Community is Ending
Learn why the Launchers Web Design Community is shutting down, what led to this decision, and how it affects current and future members.
State of My Web Design Business 2020: The Good, the Bad and the Wait, What?
An honest look at what went right, what went wrong, and the surprises that shaped a web design business in 2020. Find takeaways for a smoother path forward.
FAQs
Frequently asked questions about orthodontists web design
Everything you want to know about getting a website built for your orthodontic practice.
Should I show orthodontic pricing on my website?
Show starting prices or ranges. 'Braces from $3,500,' 'Invisalign from $4,000.' Also show financing options prominently. Parents want to know if orthodontics fits their budget before scheduling consultations.
Do I need online booking for orthodontic consultations?
Yes. Parents researching at night want to schedule free consultations immediately, not call during office hours. Online booking captures appointments while you sleep and reduces daytime phone volume.
Should I show before/after orthodontic results?
With consent, absolutely. Smile transformations are your best marketing. Organize by treatment type (traditional braces, Invisalign, early treatment) so prospects see relevant examples for their situation.
What builds trust on an orthodontist website?
Board certification, years of experience, number of patients treated, and actual patient results. Parents want proof you're skilled. Show credentials, testimonials, and transformations prominently.
Do I need a patient portal for orthodontic practices?
Yes. Families expect online access to appointments, payment history, treatment progress, and communication. Not having one in 2026 makes you look behind. It also reduces phone calls to your front desk.
How important is mobile for orthodontic websites?
Very important. Parents research orthodontists on phones during kids' activities or while waiting. If your site doesn't work on mobile or booking is broken, they consult competitors first.
How do I compete with low-cost orthodontics like Smile Direct Club?
Emphasize in-person monitoring, professional oversight, and complex case handling. DIY aligners work for simple cases. You handle complex orthodontics with in-person care. Safety and results beat cheap.
Should I explain treatment options in detail?
Explain basics (traditional braces vs. Invisalign vs. early treatment) but don't write textbooks. Brief comparisons with pros and cons help parents understand options before consultations.
Do I need a patient portal for orthodontic practices?
Yes. Families expect online access to appointments, treatment progress photos, payment history. Not having a portal in 2026 makes you look behind. It also reduces phone calls.
How quickly will I get consultations from my website?
Google Ads for '[city] orthodontist' books consultations quickly. For SEO, 60-90 days to rank locally. Most practices run ads during back-to-school season for maximum bookings.
Here's Patrick
Still not convinced?
Need more proof? Patrick breaks down our philosophy in 90 seconds. Complete transparency, honest answers, and being there when you need us. No BS.
Call Patrick Now