Plastic surgery website design that converts more consultations

• Page speed 6.1 lost of 15
• Publishes a blog 4.5 lost of 10
• Mobile-friendly 3.3 lost of 15
• Links a social profile 2.3 lost of 10
• Schema markup 2.3 lost of 10
• Analytics installed 1.4 lost of 5
• Google reviews 1.0 lost of 15
• Meta description 0.7 lost of 5
• HTTPS 0.3 lost of 10
• Title tag 0.1 lost of 5

22 points of 100 left on the table. Track length is the check's weight, so a five-point check can never cost what a fifteen-point one does. Each check is averaged across the 23 markets, the same way the score itself is built, so these ten bars add back to the 78 above. The table at the foot of this section pools by sample size instead, which answers a different question and lands a little differently. Weights are on the methodology page.

• Independents (1,400 sites)
• Chains and franchises (412 sites)

• Links a social profile 78% vs 92%
• Has an H1 80% vs 91%
• Has sharing tags 82% vs 92%
• Publishes a blog 58% vs 64%
• Uses schema markup 81% vs 85%
• Loads over HTTPS 96% vs 99%

Scale runs 0 to 100%. Only the checks where both groups were measured the same way are comparable, so speed and the meta checks sit this one out.

• WordPress 53.4%
• Squarespace 5.0%
• Wix 3.5%
• Shopify 2.6%
• Webflow 2.4%
• GoDaddy 2.2%

A platform was identified on 78% of audited sites. The rest are hand-built or run something the fingerprinting misses, and a site can match more than one, so these do not sum to 100%.

1. Businesses sampled 2,235 100%
2. Had a website 2,061 92%
3. Homepage audited 1,812 81%
4. Speed-tested 1,450 65%

Of the sites that never made it into the audit, 120 would not load, 125 blocked me, and 4 turned out to be a social profile rather than a website. 412 of the businesses sampled are chain or franchise locations. Full method on the methodology page.