Solar savings calculator
Let homeowners enter their address and electric bill to see estimated savings and payback period.
Solar company website design that generates installation leads
Homeowners researching solar want to see actual savings numbers for their situation. Generic solar websites with no calculator or real customer examples make them skeptical about whether solar actually works.
+100 business owners like you Our solar web design services have been featured in:
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13+ years of marketing experience
Spend less
Zero upfront
Launch fast
New site in less than 7 days
I am so impressed with the service, professionalism, and quality that Patrick and his team at RapidWebLaunch deliver! I am overwhelmed with customer satisfaction!
Kevin Crull
CMO of Sprint
Keys to Success
What your solar company website needs
Your solar website should educate prospects on savings and generate installation leads without high-pressure sales tactics. Here are the 6 essential features that turn utility bills into solar systems:
Financing and incentive guide
Explain federal tax credits, state rebates, and financing options that make solar affordable.
Installation process timeline
Show customers what to expect from consultation to final inspection with typical timeframes.
Before/after installation gallery
Display completed residential and commercial solar projects with system size and estimated savings.
Free solar consultation booking
Let prospects schedule home assessments to evaluate their property and design a custom system.
Solar system monitoring showcase
Explain how customers can track their energy production, savings, and system health in real-time.
Original 2026 data
The state of solar company websites in 2026
I sampled 1,248 solar companies across 22 cities, then audited the 902 websites among them. Here is where the score comes from, what those sites run on, and where the points are going.
72/100
Grade C, tied 26th of 47 industries I audited
- Businesses sampled
- 1,248
- Websites audited
- 902
- Cities
- 22
- Mobile speed
- 59/100
- Google reviews (avg)
- 120 at 4.6★
Where the points went
The score is ten weighted checks, ranked here by what each one costs. The biggest single loss is page speed, at 6.2 of its 15 points. Longer bar, more points left on the table.
- Page speed 6.2 lost of 15
- Publishes a blog 5.4 lost of 10
- Links a social profile 3.7 lost of 10
- Mobile-friendly 3.4 lost of 15
- Schema markup 3.1 lost of 10
- Google reviews 2.4 lost of 15
- Analytics installed 1.8 lost of 5
- Meta description 1.1 lost of 5
- HTTPS 0.6 lost of 10
- Title tag 0.2 lost of 5
28 points of 100 left on the table. Track length is the check's weight, so a five-point check can never cost what a fifteen-point one does. Each check is averaged across the 22 markets, the same way the score itself is built, so these ten bars add back to the 72 above. The table at the foot of this section pools by sample size instead, which answers a different question and lands a little differently. Weights are on the methodology page.
What these sites are built on
The platform behind each of the 902 homepages I audited, where I could identify one.
A platform was identified on 75% of audited sites. The rest are hand-built or run something the fingerprinting misses, and a site can match more than one, so these do not sum to 100%.
How I counted
Every rate above has its own denominator. This is where they come from, out of the 1,298 businesses in this trade in my listings census.
- Businesses sampled 1,248 100%
- Had a website 1,070 86%
- Homepage audited 902 72%
- Speed-tested 822 66%
Of the sites that never made it into the audit, 125 would not load, 42 blocked me, and 1 turned out to be a social profile rather than a website. 85 of the businesses sampled are chain or franchise locations. Full method on the methodology page.
Every check, with sample sizes and the national comparison
| Check | Solar | All businesses | Difference | Rank | Sites checked |
|---|---|---|---|---|---|
| Has a website at all | 85.7% | 82.6% | +3 pts | 15th of 47 | 1,248 |
| Passes the mobile-friendly check | 77.8% | 78.2% | level | 28th of 47 | 828 |
| Loads over HTTPS | 94.6% | 94.4% | level | 25th of 47 | 902 |
| Redirects insecure traffic to HTTPS | 86.7% | 88.4% | -2 pts | 38th of 47 | 902 |
| Has a title tag | 97.4% | 99.1% | -2 pts | 47th of 47 | 887 |
| Writes a meta description | 75.5% | 77.9% | -2 pts | 35th of 47 | 887 |
| Has an H1 heading on the homepage | 73.3% | 73.7% | level | 26th of 47 | 902 |
| Uses schema markup | 66.3% | 70.5% | -4 pts | 36th of 47 | 902 |
| Has a canonical tag | 83.3% | 84.9% | -2 pts | 33rd of 47 | 887 |
| Has social sharing tags | 74.8% | 75.7% | -1 pt | 27th of 47 | 902 |
| Homepage images carrying alt text | 49.7% | 54.9% | -5 pts | 45th of 47 | 902 |
| Publishes a blog | 44.5% | 37.0% | +7 pts | 10th of 47 | 902 |
| Links out to a social profile | 62.1% | 66.2% | -4 pts | 33rd of 47 | 902 |
| Has a contact form on the homepage | 36.5% | 28.0% | +8 pts | 11th of 47 | 902 |
| Runs traffic analytics | 60.4% | 57.7% | +3 pts | 15th of 47 | 902 |
| Holds at least one Google review | 86.1% | 88.3% | -2 pts | 37th of 47 | 1,248 |
| Average mobile speed score | 59/100 | 58/100 | +1 pt | 22nd of 47 | 822 |
| Google reviews per business (average) | 120 | 179 | -59 reviews | n/a | 1,248 |
Source: my own State of Small Business Web Design, collected between August 3, 2026 and August 11, 2026, last rebuilt September 2, 2026. Take the numbers if they are useful to you: the whole dataset is a CSV and a JSON file under CC BY 4.0 with a link back.
What We Do
Watch: how to design an effective solar company website
Homeowners research solar for weeks before requesting a quote. Patrick covers the design and content decisions that show up in that research and convert bill-shocked visitors into consultation requests.
Why Us
Why solar companies choose RapidWebLaunch to generate better leads
Homeowners research solar for weeks before requesting a single quote. Here is how we make sure your company shows up in those searches and converts that research into consultation requests.
Affordable
Most solar companies pay $200-500 per lead through HomeAdvisor or Angi. Organic website leads cost you $15-30 each. Do the math.
Unbelievably Fast
Launch in 7 days, not 10 weeks. Fast delivery means homeowners find you while competitors wait on slow developers.
Responsive
Homeowners research solar on phones after receiving shocking electric bills. Mobile savings calculators and roof analysis tools convert bill-shocked shoppers.
SEO-Obsessed
Structured for 'solar installation' and incentive searches with local targeting. Solar SEO combines installation + financing queries. We optimize for complete buyer journey.
Simple, Unlimited Edits
Update incentive information, adjust installation pricing, or change consultation availability. 72-hour edits keep offers current with changing rebates.
VIP Treatment
Work directly with Patrick. Incentive changes tracked continuously. Accurate information because one person monitors regulations personally.
Reviews
Reviews from small business owners across North America
Every one of these came from a real client who hired us. Read them and see why we're different.
Read all 124 reviews across Google, social & podcast →I met him when I had my website down and I didn't have any communication with my clients because emails wasn't working either. Patrick was able to build a brand new website in only 3 days and fix my emails as well.
Santiago Velazquez
Owner of DJ Santy Entertainment
Easy communication. Beautiful website designed. Patrick gives practical advice about how to design features on the website based on your needs.
Angela Liu
Co-Founder of UTalkCon
Very easy to work with!
David Stones
Actor. Poet. Author
Patrick was very accommodating and easy to work with. He responded to all my emails quickly and we were very pleased with the end product.
Breen Courneya
BC Interior Design
Patrick does amazingly high quality website design and production at a very reasonable cost. He is very experienced, thoughtful, creative and responds to questions and concerns in a timely manner.
David Brooks
Owner of Dakota Trauma Therapy LLC
RapidWebLaunch has been great to deal with. They are as rapid as they claim to be and will always give you honest and well-informed advice.
Ginny Santos
Founder of NeOle
RapidWebLaunch did a great job quickly getting my website operational. The team was very responsive to my needs.
Chris Buss
Founder of Traders Profit Compass
Within a day-and-a-half from my first contact they had me up and running with a professional website. Patrick was great to work with, responsive and patient.
Kevin Crull
CMO of Sprint
Easy to work with, very responsive, and good quality.
Ben Luthi
Founder of Luthi Media LLC
Performance
No guessing how your solar company website is performing
Every month you get a plain-English report covering what was done on your site, how you are ranking for homeowner search terms, and how many consultation requests came in without marketplace fees.
Services
Everything that comes with your solar company website. No asterisks.
Here is exactly what you get from day one.
Website design
A professional website that ranks during the homeowner research phase and converts searches into consultation requests without marketplace fees. Mobile-ready and fast.
Website management
We keep your site secure, updated, and running smoothly every month. Hosting, maintenance, and monthly reports all included.
SEO
On-page SEO built in from the start so your business shows up when homeowners are searching for solar installation and savings in your area.
Features
Solar company web design? More like a stacked marketing machine.
Every site comes with on-page SEO, custom consultation request forms, automated review collection, responsive design, and speed optimization. Everything a solar company needs to show up in homeowner research and convert leads without paying marketplace fees, built in from day one.
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Automated Legal Policies
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Automated Reviews
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Blog
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Calendar Integrations
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Cloudflare Enterprise
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Copywriting
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CRM Integrations
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Custom Forms
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Custom Template
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Dedicated Project Manager
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Email Integrations
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No Contracts
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On-Page SEO
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Photos and Illustrations
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Responsive Design
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Satisfaction Guarantee
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Simple Onboarding
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Social Media Integrations
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Spam Filtering
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Speed Optimization
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SSL Certificate
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Unlimited Updates
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Uptime Monitoring
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VIP Support
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Website Analytics
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Website Backups
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Website Dashboard
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Website Hosting
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Website Reporting
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Website Security
How Our Pricing Works
Why pay too much for your solar web designer?
There is nothing to finance here. Your solar website costs $0 to build, then $95 a month for everything after that. The site is yours from the first month, not after two years of payments. Start generating consultation requests and installations on day one, and cancel any month you like.
Pricing
Try to find another solar web designer at these prices. Go ahead, we'll wait.
Marketplace leads cost $200 to $500 each. Get started and generate your own leads at a fraction of that cost from homeowners already researching solar.
The Everything Plan
One plan, because you should not have to study a comparison table to buy a website. Every feature below is included from day one.
$95/month
$0 to build. No contract. Cancel anytime.
Your website is yours from day one, not after two years of payments.
A site built for you, not from a template
Imagine what you could accomplish with more than just a Home, About and Contact page.
Custom illustrations
No junky stock photos or cookie cutter icons here.
Copywriting
Great copywriting is the difference between a website that sells and one that doesn't.
On-page SEO
Essentially this means making it as easy as possible for Google and AI to find you.
Custom lead forms
Forms that actually convert visitors into leads.
Easy analytics
Plain, simple, straightforward, valuable analytics anyone can read.
100's of local SEO pages
Local SEO requires hyper-local intent targeting. Almost every service-based business needs this!
Blog
Blogs are awesome if they are used authentically. The age of purely info-based content is over.
Social media integration
We can integrate your social media content directly into your website. Strategically, of course. We don't want visitors getting distracted!
Automated reviews management
Automatically add new reviews from review platforms (Google, Yelp, etc) directly into your website.
Online calendar bookings
Let visitors book meetings, sessions and appointments directly through your site.
Email newsletter integration
Email newsletters help turn your visitors into subscribers.
Automated legal policies
All of your legal policies (Privacy, Terms and Conditions, etc) will be automagically kept up to date. Giving your website 24/7 legal compliance.
CRM integrations
We can integrate your website with any CRM tool you and your team are currently using. Or even make a custom one!
Advanced integrations
Think Zapier, Airtable, n8n, etc...
Hosting
Not all hosting is created equal. If you want the Taco Bell of web hosting, Bluehost is waiting for you.
Unlimited Updates
Get unlimited updates and fixes to your website. Done within 72 hours.
1-on-1 VIP support, direct with Patrick
No call centers, no offshoring, just your friendly neighborhood Patrick. Based in North America, native English speaker, and fluent in Spanish if that is easier for you.
Process
Getting your solar website built is a simple process with a long-term payoff
Here is exactly how we go from zero to a live solar company website.
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Choose a plan
Choose a plan from our trio of website design options, each tailored to fire up your business from day 1.
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Get setup in minutes
Fill out one quick form. For real, just one.
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We build your website
Our expert team gets to work transforming your vision into reality.
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Your website is launched!
We align your domain with our servers, handle all the technical mumble-jumble, and set the stage for your grand debut on the world wide web.
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We keep looking after you
We don't just launch your site and vanish, we're your co-pilots for the next two years, and it won't cost you a dime extra.
Blog
Web design and SEO tips for solar companies that want to generate more owned leads
Practical advice on building, improving, and growing your solar company's online presence.
Google’s Website Builder Shutdown: What Now for Small Businesses?
Understand your options after Google’s Website Builder closes. Review top alternatives and strengthen your small business’s online presence.
Why the Launchers Web Design Community is Ending
Learn why the Launchers Web Design Community is shutting down, what led to this decision, and how it affects current and future members.
State of My Web Design Business 2020: The Good, the Bad and the Wait, What?
An honest look at what went right, what went wrong, and the surprises that shaped a web design business in 2020. Find takeaways for a smoother path forward.
FAQs
Frequently asked questions about solar web design
Everything you want to know about getting a website built for your solar company.
Should I have a solar savings calculator on my website?
Absolutely. Homeowners want to see potential savings based on their address and electric bill. An instant calculator qualifies leads and gets them excited.
How do I explain solar financing without overwhelming people?
Show monthly payment examples prominently. 'Solar for $150/month, save $80/month on electric = $70 net cost.' Make the math simple.
Should I show solar installation timelines?
Yes. People want to know when they'll have power. Show realistic timelines for consultation, permits, installation, and activation.
Do I need before/after photos of solar installations?
Yes. Show residential and commercial installations on different roof types. Variety in your gallery proves versatility.
What builds trust on a solar company website?
Certifications, customer reviews with actual savings numbers, financing options clearly explained, and realistic expectations.
How important is mobile for solar company websites?
Important. Homeowners research solar while browsing at night or during breaks. If your calculator doesn't work on mobile, they request quotes elsewhere.
How do I compete with big solar companies like SunRun?
Big companies have aggressive sales tactics and complex contracts. You're local, transparent, and owner-operated. Integrity beats pressure.
Should I explain solar incentives and tax credits?
Clearly explain federal tax credits, state rebates, and local incentives. Showing how incentives reduce cost makes projects more achievable.
Do I need to show equipment brands I install?
Yes. List panel brands and inverter brands. Some homeowners research specific equipment and want certified installers.
How quickly can I get solar consultations from my website?
Google Ads for '[city] solar installation' books consultations quickly. For SEO, 3-6 months for competitive solar keywords.
Here's Patrick
Still not convinced?
Still deciding? Patrick wants to look you in the eye and make a commitment. No contracts, no hidden fees, no excuses. Just transparency. 90 seconds.
Call Patrick Now