Solar savings calculator
Let homeowners enter their address and electric bill to see estimated savings and payback period.
Solar company website design that generates installation leads
Homeowners researching solar want to see actual savings numbers for their situation. Generic solar websites with no calculator or real customer examples make them skeptical about whether solar actually works.
+100 business owners like you Our solar web design services have been featured in:
Featured in: Buffer, Entrepreneur, HuffPost, Upwork, Business Insider, DesignRush, WPMU DEV
Get more
13+ years of marketing experience
Spend less
Zero upfront
Launch fast
New site in less than 7 days
I am so impressed with the service, professionalism, and quality that Patrick and his team at RapidWebLaunch deliver! I am overwhelmed with customer satisfaction!
Kevin Crull
CMO of Sprint
Keys to Success
What your solar company website needs
Your solar website should educate prospects on savings and generate installation leads without high-pressure sales tactics. Here are the 6 essential features that turn utility bills into solar systems:
Financing and incentive guide
Explain federal tax credits, state rebates, and financing options that make solar affordable.
Installation process timeline
Show customers what to expect from consultation to final inspection with typical timeframes.
Before/after installation gallery
Display completed residential and commercial solar projects with system size and estimated savings.
Free solar consultation booking
Let prospects schedule home assessments to evaluate their property and design a custom system.
Solar system monitoring showcase
Explain how customers can track their energy production, savings, and system health in real-time.
Original 2026 data
The state of solar company websites in 2026
I sampled 1,248 solar companies across 22 cities and audited every website I could find, 902 of them. Here is how the competition stacks up, and where it slips.
72 out of 100
Grade C That puts Solar tied 26th of 47 industries I audited.
- 14% of solar have no website
- 22% of sites fail Google's mobile test
- 59/100 average mobile speed score
- 120 Google reviews per business, at 4.6★
Where solar fall short online
Longer bar, more local sites getting it wrong. The most common miss: 64% of the sites I audited have no contact form on the homepage.
The average across all 91,904 websites I audited.
What solar run their websites on
WordPress is behind 46% of the sites I audited here. Some sites run more than one and some I could not identify, so these do not add up to 100%.
Every check I ran, with the comparison
| Check | Solar | All businesses | Difference | Rank | Sites checked |
|---|---|---|---|---|---|
| Has a website at all | 85.7% | 82.6% | +3 pts | 15th of 47 | 1,248 |
| Passes the mobile-friendly check | 77.8% | 78.2% | level | 28th of 47 | 828 |
| Loads over HTTPS | 94.6% | 94.4% | level | 25th of 47 | 902 |
| Redirects insecure traffic to HTTPS | 86.7% | 88.4% | -2 pts | 38th of 47 | 902 |
| Has a title tag | 97.4% | 99.1% | -2 pts | 47th of 47 | 887 |
| Writes a meta description | 75.5% | 77.9% | -2 pts | 35th of 47 | 887 |
| Has an H1 heading on the homepage | 73.3% | 73.7% | level | 26th of 47 | 902 |
| Uses schema markup | 66.3% | 70.5% | -4 pts | 36th of 47 | 902 |
| Has a canonical tag | 83.3% | 84.9% | -2 pts | 33rd of 47 | 887 |
| Has social sharing tags | 74.8% | 75.7% | -1 pt | 27th of 47 | 902 |
| Homepage images carrying alt text | 49.7% | 54.9% | -5 pts | 45th of 47 | 902 |
| Publishes a blog | 44.5% | 37.0% | +7 pts | 10th of 47 | 902 |
| Links out to a social profile | 62.1% | 66.2% | -4 pts | 33rd of 47 | 902 |
| Has a contact form on the homepage | 36.5% | 28.0% | +8 pts | 11th of 47 | 902 |
| Runs traffic analytics | 60.4% | 57.7% | +3 pts | 15th of 47 | 902 |
| Holds at least one Google review | 86.1% | 88.3% | -2 pts | 37th of 47 | 1,248 |
| Average mobile speed score | 59/100 | 58/100 | +1 pt | 22nd of 47 | 822 |
| Google reviews per business (average) | 120 | 179 | -59 reviews | n/a | 1,248 |
From my State of Small Business Web Design report: 1,248 solar sampled across 22 cities, 902 websites audited between August 3, 2026 and August 11, 2026, last rebuilt September 18, 2026. The method and the full dataset (CSV, JSON, CC BY 4.0) are free to use with a link back.
Want to know where your own site lands against these? I will check it for free.
Free Website Audit What We Do
The honest 90-second pitch for solar installers
No hard sell. Pricing, process and what you get, all on screen.
Why Us
Why solar companies choose RapidWebLaunch to generate better leads
Homeowners research solar for weeks before requesting a single quote. Here is how we make sure your company shows up in those searches and converts that research into consultation requests.
Affordable
Most solar companies pay $200-500 per lead through HomeAdvisor or Angi. Organic website leads cost you $15-30 each. Do the math.
Unbelievably Fast
Launch in 7 days, not 10 weeks. Fast delivery means homeowners find you while competitors wait on slow developers.
Responsive
Homeowners research solar on phones after receiving shocking electric bills. Mobile savings calculators and roof analysis tools convert bill-shocked shoppers.
SEO-Obsessed
Structured for 'solar installation' and incentive searches with local targeting. Solar SEO combines installation + financing queries. We optimize for complete buyer journey.
Simple, Unlimited Edits
Update incentive information, adjust installation pricing, or change consultation availability. A 72-hour target for routine edits keeps offers current with changing rebates.
VIP Treatment
Work directly with Patrick. Incentive changes tracked continuously. Accurate information because one person monitors regulations personally.
Reviews
Reviews solar installers should read before hiring a web designer
Every one came from a real client who hired us. Read them and see why we're different.
Read all 124 reviews across Google, social & podcast →I met him when I had my website down and I didn't have any communication with my clients because emails wasn't working either. Patrick was able to build a brand new website in only 3 days and fix my emails as well.
Santiago Velazquez
Owner of DJ Santy Entertainment
Easy communication. Beautiful website designed. Patrick gives practical advice about how to design features on the website based on your needs.
Angela Liu
Co-Founder of UTalkCon
Very easy to work with!
David Stones
Actor. Poet. Author
Patrick was very accommodating and easy to work with. He responded to all my emails quickly and we were very pleased with the end product.
Breen Courneya
BC Interior Design
Patrick does amazingly high quality website design and production at a very reasonable cost. He is very experienced, thoughtful, creative and responds to questions and concerns in a timely manner.
David Brooks
Owner of Dakota Trauma Therapy LLC
RapidWebLaunch has been great to deal with. They are as rapid as they claim to be and will always give you honest and well-informed advice.
Ginny Santos
Founder of NeOle
RapidWebLaunch did a great job quickly getting my website operational. The team was very responsive to my needs.
Chris Buss
Founder of Traders Profit Compass
Within a day-and-a-half from my first contact they had me up and running with a professional website. Patrick was great to work with, responsive and patient.
Kevin Crull
CMO of Sprint
Easy to work with, very responsive, and good quality.
Ben Luthi
Founder of Luthi Media LLC
Your Client Portal
No guessing how your solar company website is performing
A quote request usually comes after someone reads about savings and financing. Your client portal shows both, the request and the page that led to it, along with every call that came through the site. Visitors are charted month by month. Any update you’ve asked for, from new incentive details to new installation photos, shows its status. Files, billing and a button that books a call with Patrick sit right there.
RapidWebLaunch
Home Leads 23 Analytics Requests Files Billing Book a call
Good morning, Mariayourbusiness.com is live
Website leads This week
ChatNew“Do you do Saturdays?”
Contact formQuote for a kitchen reno
Phone callTue, 9:12 am · 4 min
Visitors This month
↑ 12% on last month
Update requests
Swap the hero photoIn progressDone
Add a booking buttonDone
New service page: decksNew
Files
logo.svg
brand-guide.pdf
hero-v2.jpg
Patrick · just now
Hero photo’s swapped and live. Anything else this week?
Services
Everything that comes with your solar company website. No asterisks.
Here is exactly what you get from day one.
Website design
A professional website that ranks during the homeowner research phase and converts searches into consultation requests without marketplace fees. Mobile-ready and fast.
Website management
We keep your site secure, updated, and running smoothly every month. Hosting, maintenance, and monthly reports all included.
SEO
On-page SEO built in from the start so your business shows up when homeowners are searching for solar installation and savings in your area.
Features
Solar company web design? More like a stacked marketing machine.
Every site comes with on-page SEO, custom consultation request forms, automated review collection, responsive design, and speed optimization. Everything a solar company needs to show up in homeowner research and convert leads without paying marketplace fees, built in from day one.
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Automated Legal Policies
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Automated Reviews
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Blog
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Calendar Integrations
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Cloudflare Enterprise
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Copywriting
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CRM Integrations
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Custom Forms
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Custom Template
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Dedicated Project Manager
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Email Integrations
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No Contracts
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On-Page SEO
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Photos and Illustrations
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Responsive Design
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Satisfaction Guarantee
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Simple Onboarding
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Social Media Integrations
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Spam Filtering
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Speed Optimization
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SSL Certificate
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Unlimited Updates
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Uptime Monitoring
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VIP Support
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Website Analytics
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Website Backups
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Website Dashboard
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Website Hosting
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Website Reporting
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Website Security
How Our Pricing Works
Why pay too much for your solar web designer?
There is nothing to finance here. Your solar website costs $0 to build, then $95 a month for everything after that. The site is yours from the first month, not after two years of payments. Start generating consultation requests and installations on day one, and cancel any month you like.
How much do I pay today?
Nothing upfront
$0 to build. Design, words, illustrations, SEO, launch. Your first $95 is your first month, and you don’t pay a cent before your website is live and working for you.
Build invoiceNo. 0001
- Design$0
- Copywriting$0
- Custom illustrations$0
- On-page SEO$0
- Launch$0
Total due
Your first month. Nothing before it.
Live
Nothing upfront
Is it really one number?
One number, no tiers
No Basic, Pro or Business. The $95 covers the build, hosting, on-page SEO, unlimited updates, monthly reports and direct access to Patrick. There’s no plan above it, because there isn’t one.
MonthlyYearly, save 20%
Basic $ TemplateCustom designSEOUpdatesSupport
Most popular Pro $$ TemplateSome designSEOUpdatesSupport
Business $$$ TemplateSome designSEO add-onUpdatesSupport
The Everything Plan
$95/ month, no tiers
A site built for you, not from a templateBuilt for speedOn-page SEOHostingUnlimited Updates1-on-1 VIP support, direct with Patrick Do I actually own it?
Yours from day one
Your domain, your design, your words, your data. The site belongs to you from the first month. Stay because you want to, not because you’re paying something off.
Homepage
Copy
Illustrations
Domain
Analytics
yourbusiness.com
Your website
yourbusiness.com.zipYours to take anywhere
What if I want to leave?
Cancel any month
No contract, no lock-in, no exit fee. We have to earn it again every 30 days, which is exactly the point. Go ahead and press the button.
The Everything Plan$95 / month
ActiveCancelled Go on, press it.
- Contract to breakNone
- Exit fee$0
- Your site and filesStill yours
That’s it. That’s the whole cancellation.
Pricing
Try to find another solar web designer at these prices. Go ahead, we'll wait.
Marketplace leads cost $200 to $500 each. Get started and generate your own leads at a fraction of that cost from homeowners already researching solar.
The Everything Plan
One plan, because you should not have to study a comparison table to buy a website. Every feature below is included from day one.
$95/month
$0 to build. No contract. Cancel anytime.
Your website is yours from day one.
A site built for you, not from a template
Imagine what you could accomplish with more than just a Home, About and Contact page.
Built for speed
Hand-coded and served from Cloudflare's edge, not a page builder dragging its own weight around. Fast on any phone, on any connection.
Custom illustrations
No junky stock photos or cookie cutter icons here.
Copywriting
Great copywriting is the difference between a website that sells and one that doesn't.
On-page SEO
Essentially this means making it as easy as possible for Google and AI to find you.
Custom lead forms
Forms that actually convert visitors into leads.
Easy analytics
Plain, simple, straightforward, valuable analytics anyone can read.
100's of local SEO pages
Local SEO requires hyper-local intent targeting. Almost every service-based business needs this!
Blog
Blogs are awesome if they are used authentically. The age of purely info-based content is over.
Social media integration
We can integrate your social media content directly into your website. Strategically, of course. We don't want visitors getting distracted!
Automated reviews management
Automatically add new reviews from review platforms (Google, Yelp, etc) directly into your website.
Online calendar bookings
Let visitors book meetings, sessions and appointments directly through your site.
Email newsletter integration
Email newsletters help turn your visitors into subscribers.
Automated legal policies
Your Privacy Policy and Terms and Conditions are generated by Termly and updated as privacy laws change. Included, with nothing for you to maintain.
CRM integrations
We connect your forms to the CRM you already use: HubSpot, Salesforce, Zoho and most tools with a Zapier or API connection. A custom system gets its own scope.
Advanced integrations
Think Zapier, Airtable, n8n, etc...
Hosting
Not all hosting is created equal. If you want the Taco Bell of web hosting, Bluehost is waiting for you.
Unlimited Updates
Changes to hours, photos, text and services are included. Routine edits have a 72-hour target; larger requests get an agreed scope and completion date.
1-on-1 VIP support, direct with Patrick
No call centers, no offshoring, just your friendly neighborhood Patrick. Based in North America, native English speaker, and fluent in Spanish if that is easier for you.
Process
Getting your solar website built is a simple process with a long-term payoff
Here is exactly how we go from zero to a live solar company website.
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Choose the plan
There's exactly one, and everything is in it. Tap the button, check out securely, and you're done in about two minutes.
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We research your business
No questionnaire. We research your business online and ask only for missing details or access. You review the site before it goes live.
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We build your website
Design, words, photos, SEO, forms, speed. We do all of it, and you see it before anyone else does.
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Your website is launched
We point your domain at our servers, handle every technical detail, and flip the switch.
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We keep looking after you
Updates, fixes, reports, security, backups. Every month, for as long as you're with us, at no extra cost.
Sent to you for review
Blog
Web design and SEO tips for solar companies that want to generate more owned leads
Practical advice on building, improving, and growing your solar company's online presence.
Google’s Website Builder Shutdown: What Now for Small Businesses?
Understand your options after Google’s Website Builder closes. Review top alternatives and strengthen your small business’s online presence.
Why the Launchers Web Design Community is Ending
Learn why the Launchers Web Design Community is shutting down, what led to this decision, and how it affects current and future members.
State of My Web Design Business 2020: The Good, the Bad and the Wait, What?
An honest look at what went right, what went wrong, and the surprises that shaped a web design business in 2020. Find takeaways for a smoother path forward.
FAQs
Frequently asked questions about solar web design
Everything you want to know about getting a website built for your solar company.
Should I have a solar savings calculator on my website?
Absolutely. Homeowners want to see potential savings based on their address and electric bill. An instant calculator qualifies leads and gets them excited.
How do I explain solar financing without overwhelming people?
Show monthly payment examples prominently. 'Solar for $150/month, save $80/month on electric = $70 net cost.' Make the math simple.
Should I show solar installation timelines?
Yes. People want to know when they'll have power. Show realistic timelines for consultation, permits, installation, and activation.
Do I need before/after photos of solar installations?
Yes. Show residential and commercial installations on different roof types. Variety in your gallery proves versatility.
What builds trust on a solar company website?
Certifications, customer reviews with actual savings numbers, financing options clearly explained, and realistic expectations.
How important is mobile for solar company websites?
Important. Homeowners research solar while browsing at night or during breaks. If your calculator doesn't work on mobile, they request quotes elsewhere.
How do I compete with big solar companies like SunRun?
Big companies have aggressive sales tactics and complex contracts. You're local, transparent, and owner-operated. Integrity beats pressure.
Should I explain solar incentives and tax credits?
Clearly explain federal tax credits, state rebates, and local incentives. Showing how incentives reduce cost makes projects more achievable.
Do I need to show equipment brands I install?
Yes. List panel brands and inverter brands. Some homeowners research specific equipment and want certified installers.
How quickly can I get solar consultations from my website?
Google Ads for '[city] solar installation' books consultations quickly. For SEO, 3-6 months for competitive solar keywords.
Here's Patrick
Still not convinced?
Still deciding? Patrick wants to look you in the eye and make a commitment. No contracts, no hidden fees, no excuses. Just transparency. 90 seconds.
Call Patrick Now