Telecom website design that showcases services and builds trust

• Page speed 6.8 lost of 15
• Publishes a blog 6.4 lost of 10
• Mobile-friendly 3.9 lost of 15
• Links a social profile 3.8 lost of 10
• Schema markup 3.5 lost of 10
• Google reviews 2.0 lost of 15
• Analytics installed 1.7 lost of 5
• Meta description 0.9 lost of 5
• HTTPS 0.6 lost of 10
• Title tag 0.0 lost of 5

30 points of 100 left on the table. Track length is the check's weight, so a five-point check can never cost what a fifteen-point one does. Each check is averaged across the 24 markets, the same way the score itself is built, so these ten bars add back to the 70 above. The table at the foot of this section pools by sample size instead, which answers a different question and lands a little differently. Weights are on the methodology page.

• Independents (1,989 sites)
• Chains and franchises (415 sites)

• Runs analytics 61% vs 90%
• Has sharing tags 69% vs 92%
• Uses schema markup 62% vs 85%
• Publishes a blog 32% vs 52%
• Has an H1 72% vs 90%
• Links a social profile 59% vs 73%

Scale runs 0 to 100%. Only the checks where both groups were measured the same way are comparable, so speed and the meta checks sit this one out.

• WordPress 34.2%
• Wix 4.0%
• Shopify 3.3%
• Squarespace 3.0%
• GoDaddy 2.8%
• Webflow 1.8%

A platform was identified on 57% of audited sites. The rest are hand-built or run something the fingerprinting misses, and a site can match more than one, so these do not sum to 100%.

1. Businesses sampled 3,555 100%
2. Had a website 3,055 86%
3. Homepage audited 2,404 68%
4. Speed-tested 1,717 48%

Of the sites that never made it into the audit, 183 would not load, 452 blocked me, and 16 turned out to be a social profile rather than a website. 415 of the businesses sampled are chain or franchise locations. Full method on the methodology page.