Veterinarian website design that books more appointments

• Page speed 6.9 lost of 15
• Mobile-friendly 6.2 lost of 15
• Publishes a blog 6.0 lost of 10
• Schema markup 2.1 lost of 10
• Links a social profile 1.8 lost of 10
• Analytics installed 1.2 lost of 5
• Google reviews 0.9 lost of 15
• Meta description 0.8 lost of 5
• HTTPS 0.6 lost of 10
• Title tag 0.0 lost of 5

26 points of 100 left on the table. Track length is the check's weight, so a five-point check can never cost what a fifteen-point one does. Each check is averaged across the 24 markets, the same way the score itself is built, so these ten bars add back to the 74 above. The table at the foot of this section pools by sample size instead, which answers a different question and lands a little differently. Weights are on the methodology page.

• Independents (1,611 sites)
• Chains and franchises (487 sites)

• Has sharing tags 78% vs 92%
• Runs analytics 73% vs 86%
• Links a social profile 80% vs 90%
• Uses schema markup 77% vs 87%
• Has an H1 80% vs 89%
• Loads over HTTPS 94% vs 100%

Scale runs 0 to 100%. Only the checks where both groups were measured the same way are comparable, so speed and the meta checks sit this one out.

• WordPress 37.9%
• Wix 5.9%
• Squarespace 3.8%
• Webflow 2.0%
• GoDaddy 1.6%
• Shopify 1.4%

A platform was identified on 59% of audited sites. The rest are hand-built or run something the fingerprinting misses, and a site can match more than one, so these do not sum to 100%.

1. Businesses sampled 2,439 100%
2. Had a website 2,223 91%
3. Homepage audited 2,098 86%
4. Speed-tested 1,537 63%

Of the sites that never made it into the audit, 67 would not load, 50 blocked me, and 8 turned out to be a social profile rather than a website. 487 of the businesses sampled are chain or franchise locations. Full method on the methodology page.