Encore Corporate Travel

A Montreal travel agency

Encore provides highly personalized business travel services combined with innovative travel spend reduction technology.

Encore Corporate Travel

Monique Mardinian acquired Encore Travel on the belief that TMCs could be successful faithfully representing their customers, not their suppliers. It seems obvious, but it wasn’t always.

In the early 1980s, a travel agency was a sales department for airlines, hotels, and car rental companies. The objective was to make as much money as possible by selling high price tickets, leaving corporate customers to eat the costs. Monique knew that there was a way for all parties to win.

She took a chance by sacrificing margin to make sure her customers only spent what they need.

One year later, Encore Travel landed its first global client. By the end of year one using Monique’s “advisor-focused” model, the client saved $1.6M in airfare. The Encore team worked as an extension of the client to make every dollar count, and transformed business travel into a strategic arm of the business.

Fast forward close to 50 years and Encore Corporate Travel powered by Zii™ partners with industry leaders around the globe and continues to serve its clients with the personalized customer service they’ve come to know and rely on. Monique’s gamble paid off – working on behalf of the corporate customer was not only a viable business model, but created a trust that has led to an average 21-year customer retention, and has made Encore Corporate Travel; The World’s Most Loved Travel Partner.

The challenge

They wanted a new website that:

Responsive on any device.

Consistent with their brand and values.

Integrates high quality imagery.

Prioritizes UX and loads fast.

Integrates custom graphics.

Easy to edit themselves.

Process

Our design philosophy

Here’s the process I followed for this project:

#1

Initial consultation

#1

Initial consultation

#2

Review current site

#2

Review current site

#3

Proposal

#3

Proposal

#4

Website rebuild

#4

Website rebuild

#5

Launch

#5

Launch

#6

QA & testing

#6

QA & testing

Get a website that pays for itself.

It's not just a website. It's a lead-generating, process-simplifying, time-saving, money-making, marketing machine.