Small Business Websites That Tell the Owner’s Story

Big companies can’t do this one, which is why you should. A real name, a real face and a “since 1987” on the homepage turns a business into a neighbor. These 447 sites lead with who they are before they list what they do.

Look at how short the story is. Two sentences and a photo, not a memoir. Notice the details that stick: the father who started it, the daughter who runs it now, the town they have never left. Then check whether your own site has a human in it anywhere.