Small Business Websites That Show Their Prices

The first question every visitor has is “what does this cost?” Most small business sites refuse to answer it, and the visitor leaves to find someone who will. These 327 sites put a number on the page, even if it is only a starting price or a monthly payment.

Notice that none of them lose business by doing it. A “from” price filters out the people who were never going to buy and reassures the ones who were. Financing lines do the same for the big-ticket trades. Ask yourself what you are protecting by hiding yours.