Small Business Websites That Spell Out Their Service Area

The second question a visitor asks, right after “what does it cost”, is “do you even come to my town?” A site that hides its service area makes people guess, and guessers leave. These 243 sites name the cities, neighborhoods or counties they serve, up front.

Notice how a plain list of towns under the hero, or a simple map, settles the question in a second. It also happens to be exactly what a search engine needs to show you to people in those towns. Two jobs, one honest paragraph.