Small Business Websites With Trust Badges and Awards

Hiring a stranger to work on your house, your teeth or your taxes is scary. The badge row exists to make it less scary. These 755 sites line up their licences, awards, association logos and guarantees right where a hesitant visitor looks.

Pay attention to which badges they choose and where they sit. A licence number and an insurance line under the hero does more than a wall of logos in the footer. A plain “since 1998” next to a family photo does more than both.