Real footage, a few seconds
A short loop of your actual work or your actual shop beats a minute of stock drone shots.
Video on a homepage is either the best thing on the page or the worst. Done badly, it is a slow, silent loop of stock footage that hides the headline. Done well, it shows the crew at work or the owner saying hello before the visitor has read a word. These 82 sites got it right.
Watch for the restraint. The good ones keep the video short, mute it, keep the headline and button readable on top, and never make you wait for it to load before you can act.
Drone footage of a solar farm backs "Voted Best Local Installer", with a $7,000 discount offer, a green free estimate button and a strip promising best price and lifetime warranties.
Solar · Raleigh WordPress
Video of a woman walking her dog past the firm's own office sign plays behind "Compassionate counsel, tough advocacy", with Request a Consultation in the hero and the header.
Lawyers · Seattle WordPress
A play-button video of a smiling advisor sits beside "Hello, We are AAG", with a 4.9-star review strip and a Top 3 Windsor firm mention scrolling below.
Accountants · Windsor Squarespace
A dentist speaks straight to camera in a video hero under "Top Family-Style San Francisco Dentist", with a navy Book Appointment button and a calendar icon pinned in the nav.
Dentists · San Francisco Webflow
"A Family Office Approach to Wealth Management" sits on a blue lake scene beside an embedded video, with the book-a-consultation button repeated in the header.
Financial Services · Las Vegas WordPress
Positions the team as a New Orleans neighborhood guide, with an aerial of the city and a watch video button that invites visitors to explore before calling.
Real Estate · New Orleans WordPress
A video still of the surgeon talking with a patient carries "Compassionate care, natural results" and the Scottsdale location, with the phone and a blue consultation button in the header.
Plastic Surgeons · Scottsdale WordPress
The downtown Indianapolis skyline ties the practice to its city, with a Google review count and two buttons, Request Appointment and a play-to-learn video, under the headline.
Orthodontists · Indianapolis WordPress
The BBI monogram and the tagline "We Fly Higher, Faster" sit over cinematic game footage, with an orange View Our Games button and an orange Contact Us button in the nav.
Gaming · Vancouver Webflow
A night shot of a lit courtyard sits behind "We Create the Future of Home" and a Las Vegas label, with a brand video button and quick links below.
General Contractors · Las Vegas WordPress
The real team lines up behind "Dentistry Designed Around You", with a phone button, a Watch Our Video button and a Top Dentists 2017 to 2026 badge in the corner.
Dentists · Seattle WordPress
A dark video frame with warm bokeh lights backs "The Gold Standard for Event Entertainment, Amplified", with weddings, corporate events and parties listed above and Check My Date in yellow.
Entertainment · Raleigh WordPress
A sample review card lists high and medium fixes next to "A video walkthrough of your homepage", and a URL field starts the free review right in the hero.
Consultants · Charleston
Address and phone run along the top bar, a gold Reserve Now button anchors the nav, and a dim dining room sits behind the bistro name with a Watch Video play button.
Restaurants · Anaheim WordPress
"San Francisco Movers" leads, and the subhead offers a free instant quote from a video tour of your home, with Free Quote and Send Us a Video buttons side by side.
Moving Companies · San Francisco WordPress
A real dentist chats with a patient in the chair, while the address, phone and an online booking button run across the top and a play button opens a clinic video.
Dentists · Montreal WordPress
A baby squirrel naps in a berry basket next to "Rehabilitating injured and orphaned wildlife in DC", with a video play button and a green Donate button right beside it.
Nonprofits · Washington DC WordPress
"Justice is no accident!" sits beside a two-step free case review form, with a video of the attorney below and the phone number in gold in the nav.
Lawyers · Las Vegas
A floor scrubber at work behind a play button sits beside "Certified Professional Cleaning Company in New York City", with state certifications, a free-quote button and CBS, NBC and FOX logos below.
Cleaning Companies · New York City WordPress
A smiling older couple at a laptop sits in a video frame beside the estate planning headline, with a Trustpilot Excellent rating and a Talk to a specialist now button.
Financial Services · Montreal
A crisp white layout with a soft beige circle and an orange play button pairs a big promise of lifelong care with appointment buttons and the phone number in the top bar.
Healthcare · Montreal WordPress
A team photo doubles as a video under "Trusted & Value Driven for over 40 Years!", and a yellow Get a Free Quote button repeats the free estimate offer in the header.
Painters · Denver WordPress
An aerial shot of Hoover Dam carries "Daily Hoover Dam and Grand Canyon bus tours from Las Vegas", with a video play button, a Check Availability button and a Book Now bar on top.
Travel · Las Vegas WordPress
A video of a team member explaining flat-fee weekly pool care sits beside "Never Worry About Your Pool Again in Corpus Christi" and a pink quote button.
Pool Companies · Corpus Christi
"Fearless. Passionate. Experienced." sits beside a video of a senior attorney with a play button, with a free case review button and a 24 hour toll free number boxed in the corner.
Lawyers · Indianapolis WordPress
A coach throws his arms up before a full class in black and white under "The Best Hour of Your Day", with Get Started buttons and a testimonial video below.
Gyms · Dallas Webflow
A doctor speaks from a branded office in a video hero, with the full street address and phone number in the top bar and a navy Book Now button.
Medical Spas · Dallas WordPress
A video of the Art Deco corner storefront fills the screen, with a holiday party bar on top and Order and Reservations right in the menu.
Restaurants · Miami
A video of the dentist with a patient plays beside the NE Calgary welcome, with an "As Seen On Global News" badge, office hours and a lime Book Appointment button.
Dentists · Calgary WordPress
The surgeon in a white blouse fades into a soft portrait collage, with a monogram, her name and a play button leading to a gold Watch Our Introductory Video button.
Plastic Surgeons · New York City
A full-screen video of a woman in profile carries the page, with the thin Eden logo, a before and after link and an outlined Schedule a Consultation button across the top.
Plastic Surgeons · Miami WordPress
Drone footage of Arizona rooftops backs "Roofing Contractor in Greater Phoenix, AZ", with an orange roof health report button and a 0% financing bar on top.
Roofers · Scottsdale
"ISA Certified Arborists Calgary" leads in big green type over a video of an arborist holding the certification badge, with a seasonal pruning booking bar on top.
Landscapers · Calgary Wix
A drone video of a panel-covered waterfront home sits beside "Go Solar the Smart Way", tagged with 3,000+ happy customers and a 25-year warranty, plus quote and call buttons.
Solar · Tampa
A couple's first dance under hanging florals backs the "Your story, Your soundtrack." headline, with a play button for video and Call Now in the header.
Entertainment · New York City WordPress
A bright portrait of a smiling girl sits beside "Inspiring all girls to be strong, smart, and bold." with a pink Watch Video button and Get Involved and Donate up top.
Nonprofits · Denver WordPress
Drone footage of the actual building with its balloon-letter sign sits under "Your Trusted Dentist in Balch Springs, TX", with an English and Spanish toggle and hours in the top bar.
Dentists · Dallas
Five attorneys line up over "Your Future Is All That Matters", with an office locations button, a play video link and a strip of Avvo and award badges beneath.
Lawyers · Tampa
A sunset harbor video with a "play it" prompt sits beside the party boat headline, with a row of review badges above a green Book Online button.
Entertainment · Charleston WordPress
A wood-clad mobile tap trailer glows under string lights behind "Reserve Mobile Tap Trailers for Your Anaheim, CA Event", with a 5.0 rating up top and yellow call buttons.
Catering · Anaheim
"Top-Rated Painting Company In Denver, CO" sits over a purple-tinted house, with a free estimate form on the right and a team video plus phone and estimate buttons on the left.
Painters · Denver WordPress
"Dentistry with a designer's eye." pairs serif italics with a looping clinic video, glass cards for six in-house clinicians and same-day emergency care, plus consult and call buttons.
Dentists · Houston
Panels glow at sunset under "Own your energy with Solar", with quote and story-video buttons side by side and Solar Alberta and Tesla Powerwall installer badges below.
Solar · Calgary WordPress
A sprinter in the blocks backs "A Track Record You Can Trust", with a play button on a team video, a free consultation button and the phone set large in the header.
Lawyers · Raleigh WordPress
Video of the blue Meze sign wrapped in bougainvillea opens the page, and a highlighted Reserve button ends a menu that covers drinks, specials, parties and catering.
Restaurants · Miami
The coach stands in a dark portrait behind "Speak Without Limits", with a Play Video button in the tagline bar and three five-star client quotes lined up underneath.
Consultants · Scottsdale WordPress
A black and white video still of the surgeon in his office carries a double board-certified line, a Play Video link and the phone number in the header.
Plastic Surgeons · Dallas WordPress
A video of the smiling surgeon in his office runs behind "HOUSTON PLASTIC SURGEON ROLANDO MORALES JR, MD, FACS, FICS" in serif caps, with a consultation button top right.
Plastic Surgeons · Houston WordPress
The E.A.S.E. retirement headline names Orange County and San Diego beside a video of a retired couple, with a question about retirement taxes and the phone in the top bar.
Financial Services · Anaheim Webflow
The owner wheels a dolly beside a real moving trailer, and a dark panel spells out "Moving Services in Denver, CO" with a teal quote button in the floating header.
Moving Companies · Denver WordPress
The surgeon in purple scrubs smiles in his exam room with a video play button, next to Schedule Consultation and Meet Dr. Nachbar buttons under his board certification.
Plastic Surgeons · Scottsdale WordPress
St. Louis Cathedral backs a stacked "Comfort. Enjoyment. Relaxation." headline, with a yellow Book City Tour button and an embedded video of the carriage tour beside it.
Travel · New Orleans WordPress
A guest throws her arms up on a sailboat deck in a video hero, under "Luxury Sailing Charters on NOLA's Lake Pontchartrain" and gold Book Now buttons.
Travel · New Orleans WordPress
"Fragrance should be personal" sits under 4.9 stars from 4,800+ Google reviews, with Create at Home and Book in Studio buttons beside a video of a custom bottle.
Fashion · Washington DC Shopify
"A dental practice that truly feels like home." sits beside a front desk video with a play button, plus phone and see-what-makes-us-different buttons in plum.
Dentists · Tampa WordPress
A playful headline promises the smile of your dreams with or without braces, over a bright pink and yellow photo with a play button for the clinic video.
Orthodontists · Montreal WordPress
The full team lines up across the hero, with a "Where Precision Meets Art" card, a Se Habla Español badge and a play-video button.
Dentists · Dallas
Two hands passing a folded towel sit behind "HOMELESSNESS DOESN'T HAVE TO DEFINE YOU. YOU CAN MOVE BEYOND THIS." in bold caps, with a play button for the story video and Donate up top.
Nonprofits · Indianapolis Webflow
Six smiling coaches in red-logo shirts stand under "Expert Care, Backed by Science", with a play button for the approach video and Book a Session in the header.
Gyms · Tampa WordPress
"We pull the dirt out of your couch." runs beside video of an extractor on fabric, with a $182 sofa price, Book online and a call button right under it.
Cleaning Companies · Denver
Leather-brown textures and a crest logo set up "Take Your Plumbing to a Royal Level", with the company van and jetter trailer in the photo and a gold Book Now button.
Plumbers · Las Vegas WordPress
"Video game truck parties, delivered to your door." glows in white and orange over the wrapped trailer, with Check availability and packages and prices buttons plus a call line.
Gaming · New York City
"Recover. Repair. Rejuvenate." in big teal caps over an IV lounge at dusk, with a play-button founder video on the right and a book-a-session button.
Medical Spas · Scottsdale
The serif headline "Be The Business Customers Choose With Reviewly." sits beside a 90-second explainer video, with a 14-day trial button and a no-credit-card note.
SaaS · Scottsdale WordPress
Sea of Stars key art fills the screen with a trailer play button in the center, and the badge logo states it is an indie studio from Quebec City.
Gaming · Quebec City WordPress
A real waiting room with a koi painting backs "General, Cosmetic & Implant Dentistry", with a video button in the hero and hours, directions and a schedule menu in the header.
Dentists · San Francisco Webflow
Tall condensed type spells out "Houston's Cosmetic Dentistry Experts" next to a video of a smiling patient tagged Actual Patients, with black and blue call and schedule buttons up top.
Dentists · Houston Webflow
Owns a sharp niche, medical-legal chiropractic care for auto accident injuries, and pairs that headline with a video of the doctor and a Google rating badge in the nav.
Chiropractors · Scottsdale WordPress
A 4.9-star rating from 450+ Google reviews sits in the top bar, and a team welcome video plays beside "Find the leak. Skip the digging." with call and free quote buttons below.
Plumbers · Seattle
A live dashboard mockup with a play button sits beside "Crush the Profit Ceiling with SmartMoving.", and a row of Inc. 5000, Google 5.0 and Capterra badges anchors the left column.
SaaS · Dallas
A video hero with a play button shows the dentist outside the office under "South Texas's Destination for Complete Dental Care", with phone lines for new and current patients.
Dentists · Corpus Christi WordPress
"Quality and precision. Miami waters." sits beside an embedded boat video and a list of featured services, with Book a Service and WhatsApp buttons up front.
Mariners · Miami
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A short loop of your actual work or your actual shop beats a minute of stock drone shots.
The headline and the button sit on top of the video and stay legible. If the video wins the fight, the page loses the lead.
A thirty-second welcome from the person a customer will meet does more for trust than any amount of b-roll.