Roofing services by project type
Separate repairs, replacements, storm damage, and inspections with specific examples and costs.
Roofing website design that generates qualified project leads
Homeowners with roof leaks need help fast and want to know if insurance will cover it. If your website doesn't address storm damage and insurance claims, they're calling the roofer who clearly works with insurance companies.
+100 business owners like you Our roofers web design services have been featured in:
Featured in: Buffer, Entrepreneur, HuffPost, Upwork, Business Insider, DesignRush, WPMU DEV
Get more
13+ years of marketing experience
Spend less
Zero upfront
Launch fast
New site in less than 7 days
I am so impressed with the service, professionalism, and quality that Patrick and his team at RapidWebLaunch deliver! I am overwhelmed with customer satisfaction!
Kevin Crull
CMO of Sprint
Keys to Success
What your roofing website needs
Your roofing website should generate qualified project leads and help homeowners navigate insurance claims. Here are the 6 essential features that turn leaky roofs into signed contracts:
Free inspection and estimate form
Let homeowners request roof assessments and project quotes with property details and photos.
Insurance claim assistance
Explain how you work with insurance companies for storm damage and what homeowners should expect.
Before/after roofing gallery
Show completed jobs organized by material type like asphalt, metal, tile, or flat roofing.
Warranty and quality guarantees
Display your workmanship warranty and manufacturer warranties clearly to build trust.
Emergency leak repair service
Promote 24/7 emergency tarping and temporary repairs for active leaks with priority contact info.
Original 2026 data
The state of roofer websites in 2026
I sampled 2,645 roofing companies across 24 cities and audited every website I could find, 1,900 of them. Here is how the competition stacks up, and where it slips.
74 out of 100
Grade C That puts Roofers tied 10th of 47 industries I audited.
- 19% of roofers have no website
- 18% of sites fail Google's mobile test
- 61/100 average mobile speed score
- 61 Google reviews per business, at 4.8★
Where roofers fall short online
Longer bar, more local sites getting it wrong. The most common miss: 62% of the sites I audited have no contact form on the homepage.
The average across all 91,904 websites I audited.
Independents against the chains
A chain location comes with a marketing department. These are the checks where the two groups split hardest. The widest gap is blogging: 34% of independents against 72% of chains.
- Independents (1,723 sites)
- Chains and franchises (177 sites)
- Publishes a blog 34% vs 72%
- Runs analytics 52% vs 84%
- Links a social profile 56% vs 80%
- Has sharing tags 71% vs 94%
- Has an H1 75% vs 95%
What roofers run their websites on
WordPress is behind 48% of the sites I audited here. Some sites run more than one and some I could not identify, so these do not add up to 100%.
Every check I ran, with the comparison
| Check | Roofers | All businesses | Difference | Rank | Sites checked |
|---|---|---|---|---|---|
| Has a website at all | 81.4% | 82.6% | -1 pt | 33rd of 47 | 2,645 |
| Passes the mobile-friendly check | 81.8% | 78.2% | +4 pts | 9th of 47 | 1,420 |
| Loads over HTTPS | 94.9% | 94.4% | +1 pt | 23rd of 47 | 1,900 |
| Redirects insecure traffic to HTTPS | 83.2% | 88.4% | -5 pts | 45th of 47 | 1,900 |
| Has a title tag | 99.3% | 99.1% | level | 12th of 47 | 1,798 |
| Writes a meta description | 80.3% | 77.9% | +2 pts | 15th of 47 | 1,798 |
| Has an H1 heading on the homepage | 76.8% | 73.7% | +3 pts | 14th of 47 | 1,900 |
| Uses schema markup | 70.9% | 70.5% | level | 23rd of 47 | 1,900 |
| Has a canonical tag | 85.2% | 84.9% | level | 23rd of 47 | 1,798 |
| Has social sharing tags | 73.4% | 75.7% | -2 pts | 33rd of 47 | 1,900 |
| Homepage images carrying alt text | 53.7% | 54.9% | -1 pt | 31st of 47 | 1,900 |
| Publishes a blog | 37.6% | 37.0% | +1 pt | 24th of 47 | 1,900 |
| Links out to a social profile | 58.1% | 66.2% | -8 pts | 42nd of 47 | 1,900 |
| Has a contact form on the homepage | 37.6% | 28.0% | +10 pts | 7th of 47 | 1,900 |
| Runs traffic analytics | 55.3% | 57.7% | -2 pts | 29th of 47 | 1,900 |
| Holds at least one Google review | 95.2% | 88.3% | +7 pts | 11th of 47 | 2,645 |
| Average mobile speed score | 61/100 | 58/100 | +3 pts | 8th of 47 | 1,416 |
| Google reviews per business (average) | 61 | 179 | -118 reviews | n/a | 2,645 |
From my State of Small Business Web Design report: 2,645 roofers sampled across 24 cities, 1,900 websites audited between August 3, 2026 and August 11, 2026, last rebuilt September 23, 2026. The method and the full dataset (CSV, JSON, CC BY 4.0) are free to use with a link back.
Want to know where your own site lands against these? I will check it for free.
Free Website Audit What We Do
The honest 90-second pitch for roofing companies
No hard sell. Pricing, process and what you get, all on screen.
Why Us
Why roofers choose RapidWebLaunch to win more estimates
After a storm, homeowners get multiple quotes and pick whoever looks most credible. Here is how we make sure you show up in local searches, look the part, and make it easy to request an estimate.
Affordable
Homeowners get 3-5 estimates before choosing a roofer. Without a professional website, you're not even making the shortlist.
Unbelievably Fast
Launch in 7 days so homeowners needing repairs find you immediately. Bloated agencies take 8-12 weeks minimum.
Responsive
Roof leaks get searched on phones while rain drips into buckets. Mobile emergency forms and photo uploads convert wet homeowners into service calls.
SEO-Obsessed
Built for 'roofer near me' and material searches with service-area targeting. Roofing SEO is service + material specific. We optimize for both dimensions.
Simple, Unlimited Edits
Update service availability, adjust material pricing, or add project photos. A 72-hour target for routine edits keeps storm season capacity and quotes accurate.
VIP Treatment
Work directly with Patrick. Storm season demands immediate action. Real-time decisions when weather hits and calendars fill.
Reviews
Reviews roofing companies should read before hiring a web designer
Every one came from a real client who hired us. Read them and see why we're different.
Read all 124 reviews across Google, social & podcast →I met him when I had my website down and I didn't have any communication with my clients because emails wasn't working either. Patrick was able to build a brand new website in only 3 days and fix my emails as well.
Santiago Velazquez
Owner of DJ Santy Entertainment
Easy communication. Beautiful website designed. Patrick gives practical advice about how to design features on the website based on your needs.
Angela Liu
Co-Founder of UTalkCon
Very easy to work with!
David Stones
Actor. Poet. Author
Patrick was very accommodating and easy to work with. He responded to all my emails quickly and we were very pleased with the end product.
Breen Courneya
BC Interior Design
Patrick does amazingly high quality website design and production at a very reasonable cost. He is very experienced, thoughtful, creative and responds to questions and concerns in a timely manner.
David Brooks
Owner of Dakota Trauma Therapy LLC
RapidWebLaunch has been great to deal with. They are as rapid as they claim to be and will always give you honest and well-informed advice.
Ginny Santos
Founder of NeOle
RapidWebLaunch did a great job quickly getting my website operational. The team was very responsive to my needs.
Chris Buss
Founder of Traders Profit Compass
Within a day-and-a-half from my first contact they had me up and running with a professional website. Patrick was great to work with, responsive and patient.
Kevin Crull
CMO of Sprint
Easy to work with, very responsive, and good quality.
Ben Luthi
Founder of Luthi Media LLC
Your Client Portal
No guessing how your roofing website is performing
Storm season fills the inbox, and your client portal keeps it in order. Every call and estimate request that came through the site is listed with the page that produced it. Visitors are charted month by month. The updates you’ve asked for, like a new financing page or fresh photos of finished roofs, show their status. Files, billing and a button to book a call with Patrick are right there.
RapidWebLaunch
Home Leads 23 Analytics Requests Files Billing Book a call
Good morning, Mariayourbusiness.com is live
Website leads This week
ChatNew“Do you do Saturdays?”
Contact formQuote for a kitchen reno
Phone callTue, 9:12 am · 4 min
Visitors This month
↑ 12% on last month
Update requests
Swap the hero photoIn progressDone
Add a booking buttonDone
New service page: decksNew
Files
logo.svg
brand-guide.pdf
hero-v2.jpg
Patrick · just now
Hero photo’s swapped and live. Anything else this week?
Services
Everything that comes with your roofing website. No asterisks.
Here is exactly what you get from day one.
Website design
A professional website built to rank for local and storm-related searches and win estimate requests before a competitor does. Mobile-ready and fast.
Website management
We keep your site secure, updated, and available around the clock every month. Hosting, maintenance, and monthly reports all included.
SEO
On-page SEO built in from the start so your business shows up when homeowners are urgently searching for a roofer after a storm.
Features
Roofing web design? More like a stacked marketing machine.
Every site comes with on-page SEO, custom estimate request forms, automated review collection, responsive design, and speed optimization. Everything a roofing contractor needs to show up after a storm and win the estimate before a competitor does, built in from day one.
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Automated Legal Policies
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Automated Reviews
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Blog
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Calendar Integrations
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Cloudflare Enterprise
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Copywriting
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CRM Integrations
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Custom Forms
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Custom Template
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Dedicated Project Manager
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Email Integrations
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No Contracts
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On-Page SEO
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Photos and Illustrations
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Responsive Design
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Satisfaction Guarantee
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Simple Onboarding
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Social Media Integrations
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Spam Filtering
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Speed Optimization
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SSL Certificate
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Unlimited Updates
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Uptime Monitoring
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VIP Support
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Website Analytics
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Website Backups
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Website Dashboard
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Website Hosting
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Website Reporting
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Website Security
How Our Pricing Works
Why pay too much for your roofers web designer?
There is nothing to finance here. Your roofing website costs $0 to build, then $95 a month for everything after that. The site is yours from the first month, not after two years of payments. Start generating project leads and emergency calls on day one, and cancel any month you like.
How much do I pay today?
Nothing upfront
$0 to build. Design, words, illustrations, SEO, launch. Your first $95 is your first month, and you don’t pay a cent before your website is live and working for you.
Build invoiceNo. 0001
- Design$0
- Copywriting$0
- Custom illustrations$0
- On-page SEO$0
- Launch$0
Total due
Your first month. Nothing before it.
Live
Nothing upfront
Is it really one number?
One number, no tiers
No Basic, Pro or Business. The $95 covers the build, hosting, on-page SEO, unlimited updates, monthly reports and direct access to Patrick. There’s no plan above it, because there isn’t one.
MonthlyYearly, save 20%
Basic $ TemplateCustom designSEOUpdatesSupport
Most popular Pro $$ TemplateSome designSEOUpdatesSupport
Business $$$ TemplateSome designSEO add-onUpdatesSupport
The Everything Plan
$95/ month, no tiers
A site built for you, not from a templateBuilt for speedOn-page SEOHostingUnlimited Updates1-on-1 VIP support, direct with Patrick Do I actually own it?
Yours from day one
Your domain, your design, your words, your data. The site belongs to you from the first month. Stay because you want to, not because you’re paying something off.
Homepage
Copy
Illustrations
Domain
Analytics
yourbusiness.com
Your website
yourbusiness.com.zipYours to take anywhere
What if I want to leave?
Cancel any month
No contract, no lock-in, no exit fee. We have to earn it again every 30 days, which is exactly the point. Go ahead and press the button.
The Everything Plan$95 / month
ActiveCancelled Go on, press it.
- Contract to breakNone
- Exit fee$0
- Your site and filesStill yours
That’s it. That’s the whole cancellation.
Pricing
Try to find another roofers web designer at these prices. Go ahead, we'll wait.
Without a professional site you are not making the estimate shortlist. Get started and make sure homeowners find you first when storm season hits.
The Everything Plan
One plan, because you should not have to study a comparison table to buy a website. Every feature below is included from day one.
$95/month
$0 to build. No contract. Cancel anytime.
Your website is yours from day one.
A site built for you, not from a template
Imagine what you could accomplish with more than just a Home, About and Contact page.
Built for speed
Hand-coded and served from data centers around the world, not a page builder dragging its own weight around. Fast on any phone, on any connection.
Custom illustrations
No junky stock photos or cookie cutter icons here.
Copywriting
Great copywriting is the difference between a website that sells and one that doesn't.
On-page SEO
Essentially this means making it as easy as possible for Google and AI to find you.
Custom lead forms
Forms that actually convert visitors into leads.
Easy analytics
Plain, simple, straightforward, valuable analytics anyone can read.
100's of local SEO pages
Local SEO requires hyper-local intent targeting. Almost every service-based business needs this!
Blog
Blogs are awesome if they are used authentically. The age of purely info-based content is over.
Social media integration
We can integrate your social media content directly into your website. Strategically, of course. We don't want visitors getting distracted!
Automated reviews management
Automatically add new reviews from review platforms (Google, Yelp, etc) directly into your website.
Online calendar bookings
Let visitors book meetings, sessions and appointments directly through your site.
Email newsletter integration
Email newsletters help turn your visitors into subscribers.
Automated legal policies
Your Privacy Policy and Terms and Conditions are generated by a specialist legal-policy service and update automatically as privacy laws change. Included, with nothing for you to maintain.
CRM integrations
We connect your forms to the CRM you already use: HubSpot, Salesforce, Zoho and most other software that connects with outside apps. A custom system gets its own scope.
Advanced integrations
Automations that send each new lead to the right person, log it in your spreadsheets and handle the follow-up.
Hosting
Not all hosting is created equal. If you want the Taco Bell of web hosting, Bluehost is waiting for you.
Unlimited Updates
Changes to hours, photos, text and services are included. Routine edits have a 72-hour target; larger requests get an agreed scope and completion date.
1-on-1 VIP support, direct with Patrick
No call centers, no offshoring, just your friendly neighborhood Patrick. Based in North America, native English speaker, and fluent in Spanish if that is easier for you.
Process
Getting your roofing website built is a solid, weatherproof process
Here is exactly how we go from zero to a live roofing website.
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Choose the plan
There's exactly one, and everything is in it. Tap the button, check out securely, and you're done in about two minutes.
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We research your business
No questionnaire. We research your business online and ask only for missing details or access. You review the site before it goes live.
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We build your website
Design, words, photos, SEO, forms, speed. We do all of it, and you see it before anyone else does.
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Your website is launched
We point your domain at our servers, handle every technical detail, and flip the switch.
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We keep looking after you
Updates, fixes, reports, security, backups. Every month, for as long as you're with us, at no extra cost.
Sent to you for review
Blog
Web design and SEO tips for roofers who want to win more storm season estimates
Practical advice on building, improving, and growing your roofing business's online presence.
Google’s Website Builder Shutdown: What Now for Small Businesses?
Understand your options after Google’s Website Builder closes. Review top alternatives and strengthen your small business’s online presence.
Why the Launchers Web Design Community is Ending
Learn why the Launchers Web Design Community is shutting down, what led to this decision, and how it affects current and future members.
State of My Web Design Business 2020: The Good, the Bad and the Wait, What?
An honest look at what went right, what went wrong, and the surprises that shaped a web design business in 2020. Find takeaways for a smoother path forward.
FAQs
Frequently asked questions about roofers web design
Everything you want to know about getting a website built for your roofing business.
How do I get emergency roof repair calls from my website?
Prominent emergency contact with click-to-call. When someone's roof is leaking during a storm, they need help NOW.
Should I show roofing prices on my website?
Show starting prices or ranges by project type. 'Roof repair from $500,' 'Full replacement starting at $8,000.'
Do I need information about insurance claims on my website?
Absolutely. Many roofing jobs involve insurance. Explain your process for working with insurance companies and storm damage claims.
Should I show before/after roofing photos?
Yes. Show actual completed jobs organized by roofing material and project type.
What's the most important trust signal for a roofing website?
Licensing, insurance, warranties, and customer reviews. Roofing scams are common. Prove you're legitimate.
How important is mobile for roofing websites?
Very important. Homeowners discover roof leaks and immediately search for roofers on phones during emergencies.
How do I compete with big roofing companies?
Big companies have sales teams and overhead. You're owner-operated with competitive pricing and personal attention.
Should I show roofing material options clearly?
Yes. Asphalt, metal, tile, flat roofing. Create pages for each material type with pros, cons, and pricing.
Do I need to be drone certified for aerial roof photos?
Helpful for inspections but not required for marketing. Before/after ground photos work fine.
How fast can I get roofing leads from my website?
Google Ads for '[city] roofer' gets calls immediately, especially after storms. For SEO, 60-90 days.
Here's Patrick
Still not convinced?
Not quite sold? Patrick has a message about our core values. Honesty, transparency, and always being there. No contracts, no surprises. Watch his promise.
Call Patrick Now