Make the free inspection unmissable
A free inspection or estimate is your real offer, so put it in the header, the hero, and every section break. One button, one action, everywhere.
The Best Roofer Website Examples
These are our favorite websites built for roofers.
13+ years building legendary SMB websites
Nobody browses roofing websites for fun. Your visitors are stressed. They've got a leak dripping into a bucket, a hail claim to file, or a 20-year-old roof they've been ignoring. They need three things fast: proof you're legit, a clear picture of what you do, and an easy way to get a quote. The great roofing sites nail all three above the fold. The mediocre ones bury them under stock photos of shingles.
This collection pulls together 45 roofing sites that get it right, from Archer Roofing and Johnson Roofing to Topline Roofing. Study how they structure their homepages, how they word their offers, and where they park their certifications and reviews. Then steal the ideas, not the pixels. Your business isn't theirs, but the principles behind what makes these sites convert will work for yours too.
Action Roofing
A playful "ACTION in Satisfaction" headline on a red angled panel sits beside a roofer at work, with review badges and a free estimate button up top.
Roofers · Tampa
Archer Roofing
An aerial photo of a finished roof, with the phone number large in the header and View Recent Projects in the hero.
Roofers
ARCO
A night skyline render behind a clean wordmark, and Certificates gets its own spot in the menu.
Roofers
Aspect Roofing
A full quote form, including a job description box, sits beside the headline so visitors never hunt for a contact page.
Roofers
Blue Hammer Roofing
An aerial shot of a new dark roof beside a backyard pool sits under the line "Building Trust, One Roof at a Time", with Schedule Now and phone buttons side by side.
Roofers · Dallas
BNS Roofing
Gold-accented type over a dusky aerial of Toronto homes pairs with a banner offering a fast free inspection for leaks or missing shingles.
Roofers · Toronto
Built by us Castelmare Marblecare
A headline with attitude, "when it comes to marble, never settle for less," backed by a 5.0 Google rating and three quick guarantees.
Roofers
Central Roofing
Commercial and residential projects each get a menu item, with a red Get a Quote button in the header and the hero.
Roofers
Citadel Contracting
The CEO stands beside his branded pickup in the hero, with Google and Yelp ratings under the headline and a one-line quote form along the bottom.
Roofers · Raleigh
Cowperthwaite Roofing
Before & After and Testimonials are top-level menu items, and the phone and email sit above the logo bar.
Roofers
Elite Roof and Solar
A three-step estimate form starts by asking which service you need with tappable tiles, beside an award-focused headline and three short trust points.
Roofers · Winston-Salem
Guardian Roofs
A dusk-lit home sets a warm tone, and a short checklist (50-year warranty, financing, family owned since 1984) leads into a blue free estimate button.
Roofers · Anaheim
H&J Roofing
Twilight over a Calgary roof frames a simple "Calgary Roofing" headline, with Google and Best Calgary badges and a red quote button below the on time, on budget promise.
Roofers · Calgary
Hurley Home Roofing
A dark, minimal hero with the line "Everything You Need for The Roof Over Your Head" keeps attention on the name, a 100+ five-star note and one phone button.
Roofers · Washington DC
Ideal Roof & Exterior Pros
A Google review card with a customer quote sits right beside the oversized headline "Expert Roofing Contractors in Denver, CO" over a forested hillside.
Roofers · Denver
Istueta Roofing
A palm-ringed luxury home with a red tile roof frames the serif headline "Miami's Premier Roof Specialists", with estimate and call buttons side by side.
Roofers · Miami
Johnson Roofing
Industry association and warranty badges line the bottom of the hero, under a crisp aerial of a finished roof.
Roofers
Kore Roofing
The branded black pickup parked in front of a white home sells the local crew, while stats for roofs replaced, reviews and years sit above an orange estimate button.
Roofers · Scottsdale
La Ferney
Call and Schedule a Roof Assessment are the only two buttons up top, beside a 50-year anniversary mark.
Roofers
LGM Roofing Contractors
Huge stacked type reading "For peace of mind, choose LGM" fills the left half of a drone photo, and a green Free Estimate button sits beside the phone number.
Roofers · New York City
Montclair Roofing And Contracting
A blue-sky roofline backs a centered headline about service "done differently" and names its three office towns before a single yellow quote button.
Roofers · New York City
Nevada Home Energy
Bold neon green type over a roofer at work makes the trade obvious, and the state license numbers sit in a pill above the headline as instant proof.
Roofers · Las Vegas
One Sun America
An illustrated blue sky gives the Houston roofer a friendly look, with a free quote form, bilingual toggle and yellow inspection button all on the first screen.
Roofers · Houston
Paragon Contracting
Close-up shingles in deep shadow give the hero a moody look, and a short "Specializing In" list on the right spells out repair, new roofs and solar prep.
Roofers · Scottsdale
Pitch Masters Roofing Kelowna
A top banner offers free eavestrough cleaning with every roof, and a playful "every shingle time" headline sits beside a quote form with a start-date picker.
Roofers · Kelowna
Prime Roof Repair & Replacement Contractors
A branded company truck parked on a residential street backs the headline naming Toronto and the GTA, with an estimate form beside it and a note about keeping details private.
Roofers · Toronto
Proform Roofing
A lime-green banner states the specialty, new roofs and re-roofing, and the phone number is a green button in the header.
Roofers
Raptor Roofing
The promise "The easiest way to buy a roof in America." sits over a drone photo of a crew working on a steep roof, with a 0% financing note beneath.
Roofers · Indianapolis
Red Fox Roofers of Tampa
Both office addresses and the license number run along the top bar, while a bold all-caps headline names the service area next to a full quote form.
Roofers · Tampa
Revive Roofing & Exteriors
A trust strip with license number, accreditation and background-checked teams runs above a bold Charleston headline and an estimate form promising a reply in under 30 minutes.
Roofers · Charleston
Roof Auckland
A quote form sits on the hero, and a red bar below repeats the offer with a Get Your Quote Today button.
Roofers
Roof Medic
Leads with the founder's Army medic story, "We've served our country. Now we serve our community.", and pairs it with a "Get an honest diagnosis" form carrying three review ratings.
Roofers · Raleigh
Roof X
Puts a starting replacement price right in the hero copy, then backs it with big stats (rating, 48-hour inspections, one-day installs) and a yellow instant estimate button.
Roofers · Tampa
Roofing & Spouting
Call Us and the phone number lead the header, with a yellow Free Quote button opposite and service areas in the menu.
Roofers
Salty Dog Roofing & Siding
A cartoon dog mascot rides on the wrapped yellow truck parked in the hero, and the tagline about service "with a wagging tail" makes the brand stick.
Roofers · Charleston
SCM Roofing
Names the coverage area, Tampa to Naples, in a serif headline over an aerial of tile roofs, with a free estimate form already open on the right.
Roofers · Tampa
Sea Island Residential
Owns one niche, fortified roofs, and turns a state grant of up to $7,500 into the hero offer with an eligibility form on the right.
Roofers · Charleston
SmartRoof
A clean serif headline on white space next to a bright house photo keeps the message simple, with one yellow free inspection button repeated in the header.
Roofers · Washington DC
Sol Vista Roofing
A sunset-lit roofline backs a headline covering residential, commercial and hail damage, with a bright orange inspection form and a call button on the same screen.
Roofers · Denver
Southern Roofing
Bold red type declares "Carolina's Leader in Roofing" over a twilight home photo, with both service cities named and a contact button right beneath.
Roofers · Charleston
T&S Roofing Systems
"Miami's #1 Roofing Company" is set in white and coral over a dark photo, with the review rating and a single red estimate button stacked neatly beneath.
Roofers · Miami
Tip Top Roofing Service
A real crew in wide sun hats rolling out underlayment anchors the hero, next to a checklist of license number, accreditations, financing and warranty.
Roofers · Scottsdale
Topline Roofing
Five service tiles sit right under the header, so visitors jump straight to metal, membrane or warm roofs.
Roofers
Universal Roofs Toronto
A centered headline naming Toronto and the GTA is followed by a seven-days-a-week pill, a star rating line and two clear buttons for a quote or a call.
Roofers · Toronto
We Roof Dallas
A playful "Keep Roofin'" estimate form floats over metal roof panels, and a small "formerly known as" note by the logo helps returning customers recognize the rebrand.
Roofers · Dallas
No websites match, try a different search or industry.
What makes a great website for roofers?
Show storm damage response speed
After hail or wind hits, homeowners hire whoever answers first. A dedicated storm damage page with insurance claim help and a fast-response promise wins jobs your competitors never even quote.
Certifications beat adjectives
Anyone can claim quality workmanship. GAF Master Elite or Owens Corning Preferred badges actually prove it, and they carry manufacturer warranties. Display them prominently instead of writing another paragraph about your standards.
Photograph your own roofs
Homeowners can smell stock photography. Real before-and-after shots of local jobs, ideally tagged by neighborhood, prove you've worked on houses like theirs and instantly separate you from lead-gen middlemen.
Want a website like these? See our roofers web design services →