HillHol

A Washington, DC blogger

Hillary is an attorney by trade living in Washington, DC, and she's long been itching for a more steady creative outlet.

Abstract image featuring flowing shapes in shades of teal and deep pink against a dark background.
Abstract image featuring flowing shapes in shades of teal and deep pink against a dark background.
Abstract image featuring flowing shapes in shades of teal and deep pink against a dark background.

HillHol

Hillary is an attorney by trade living in Washington, DC, and she's long been itching for a more steady creative outlet.

She's more than a little interested in fashion, beauty, wellness, and culture and would love to share her finds (and random thoughts) with you.

The challenge

They wanted a new website that:

Responsive on any device.

Consistent with her brand and values.

Simple and straightforward UX.

Makes it easy to post blogs.

Migrate content from current site.

Easy to edit themselves.

Process

Our design philosophy

Here’s the process I followed for this project:

A laptop screen displays a form with fields for user information and a vibrant digital background.

#1

Initial consultation

A laptop screen displays a form with fields for user information and a vibrant digital background.

#1

Initial consultation

A sleek, modern smartphone displayed on a dark background with colorful abstract shapes.

#2

Review current site

A sleek, modern smartphone displayed on a dark background with colorful abstract shapes.

#2

Review current site

Laptop displaying chat interface with colorful text bubbles on a dark background.

#3

Proposal

Laptop displaying chat interface with colorful text bubbles on a dark background.

#3

Proposal

A laptop displaying a website with various colorful sections and images on a dark abstract background.

#4

Website rebuild

A laptop displaying a website with various colorful sections and images on a dark abstract background.

#4

Website rebuild

A phone displaying a vibrant screen with a scenic outdoor image and promotional text on a colorful background.

#5

Launch

A phone displaying a vibrant screen with a scenic outdoor image and promotional text on a colorful background.

#5

Launch

Screenshot of a website displaying information about a natural setting with colorful background graphics.

#6

QA & testing

Screenshot of a website displaying information about a natural setting with colorful background graphics.

#6

QA & testing

Get a website that pays for itself.

It's not just a website. It's a lead-generating, process-simplifying, time-saving, money-making, marketing machine.