Alt tags, short for “alternative text” tags, are an essential element in SEO, serving a dual purpose:
- Accessibility: They describe images to visually impaired users via screen readers, making web content more accessible.
- SEO Value: Alt tags provide search engines with a textual description of images, helping them understand and index the visual content. This boosts the image’s relevance in search results and can drive additional traffic to your site.
To effectively use alt tags:
- Be descriptive and concise.
- Include relevant keywords, but avoid keyword stuffing.
- Think about user search intent—how someone might search for that image.
Incorporating alt tags is a straightforward yet powerful way to improve your website’s SEO and usability.
