A mockup in web design is a detailed visual model of a website or web application. It goes beyond basic sketches or wireframes by presenting a realistic representation of how the final product will look.
Here’s what sets a mockup apart:
- Detail and Color: Unlike simpler wireframes, mockups showcase the design’s color scheme, typography, images, and other visual elements.
- Interactivity Level: Although not fully interactive like prototypes, mockups can include elements of interactivity through simulated visual effects.
- Purpose: The primary goal of a mockup is to provide stakeholders with a clear picture of the layout, visual style, and overall aesthetic of a web project before it enters the development phase.
In essence, a mockup bridges the gap between a project’s conceptual design and its fully developed version, allowing for feedback and revisions in the design process.
