Off-page SEO refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs). This is a key strategy used in SEO to enhance a website’s position in searches.
Key Components
- Backlinks: One of the most significant elements. These are links from other sites directed to yours, acting as votes of confidence that boost your site’s credibility and search ranking.
- Social Media Marketing: Sharing content on social media platforms to increase visibility and user engagement.
- Guest Blogging: Publishing articles on other websites with a link back to your site, expanding your reach and authority.
- Local SEO: Ensuring your business appears in local search results, particularly important for brick-and-mortar businesses trying to drive local foot traffic.
Purpose
Off-page SEO is about improving perception of your site’s popularity, relevance, trustworthiness, and authority. This is done by other reputable places on the Internet (pages, sites, people, etc.) linking to or promoting your website, effectively “vouching” for the quality of your content.
Simply put, off-page SEO helps search engines and users see that your site is important, authoritative, and deserving of a top spot in search results through the endorsements of others.
