Black hat SEO refers to aggressive SEO tactics that focus on manipulating search engine algorithms to gain high rankings, instead of providing value to human audiences.
It violates search engines’ terms of service and can result in websites being penalized or banned. Common techniques include:
- Keyword Stuffing: Overloading webpages with keywords or numbers to manipulate a site’s ranking.
- Cloaking: Showing different content to search engines and users.
- Using Private Link Networks: Creating or buying networks of websites for the purpose of linking back to a main site to boost its authority artificially.
Using black hat SEO can offer short-term gains but poses a high risk of long-term damage to a website’s reputation and visibility.
