A slug in WordPress refers to the part of the URL that is unique to a specific page or post on your website.
It describes the content’s web address in a user-friendly, readable format, often using keywords.
For instance, in the URL “http://example.com/my-first-post”, “my-first-post” is the slug.
Here’s how slugs work in WordPress:
- User-Friendly URLs: Slugs help create SEO-friendly and readable URLs that describe the content of the page, improving user experience and search engine rankings.
- Customization: You can manually edit a slug in the WordPress editor for pages, posts, categories, and tags, allowing you to optimize URLs for better search engine visibility.
- Uniqueness: Each slug must be unique within its post type or taxonomy, ensuring every URL points to a distinct page on your website.
Understanding and optimizing slugs are key steps in managing your WordPress website’s SEO and usability.