An SEO audit is a comprehensive review of your website aimed at identifying strengths and weaknesses in relation to search engine optimization (SEO).
Think of it as a health check-up for your website, focusing on factors like:
- Site structure and navigation
- Content quality and relevance
- Mobile-friendliness
- Page speed
- Internal and external links
- Metadata (titles, descriptions, headings)
During an SEO audit, various tools and checklists are used to scrutinize these elements to see how well your site aligns with best practices for search engine visibility.
The ultimate goal is to unearth opportunities for improvement, thereby boosting your website’s ranking on search engine results pages (SERPs) and driving more organic traffic.
In essence, it’s about making your website more visible and accessible to both search engines and users.
