Organic search refers to the unpaid search results that appear on search engine results pages (SERPs) when someone types a query.
Unlike paid advertisements that also appear on these pages, organic search results are ranked according to their relevance to the search query, quality of content, and other SEO factors, such as:
- Keyword Relevance: How well the content matches the searcher’s query.
- Quality of Content: Informative, well-written content ranks higher.
- Backlinks: When other reputable sites link to a site, it signals trustworthiness to search engines.
Organic search is central to SEO because it’s all about enhancing your site’s visibility naturally, without paying for spots.
Improving your organic search ranking means your website is more likely to be found by users searching for your products or services.
