How to Add Facebook Pixel to Shopify?

To add Facebook Pixel to your Shopify store, follow these steps:

1. Log in to your Shopify account and go to the “Online Store” section.
2. Click on “Preferences” and then select “Facebook Pixel” from the dropdown menu.
3. In the Facebook Pixel section, click on “Connect Facebook Pixel.”
4. If you already have a Facebook Pixel, enter your Pixel ID in the provided field. If you don’t have a Pixel, click on “Create a Pixel” and follow the instructions to create one.
5. Once you have entered your Pixel ID or created a new Pixel, click on “Save.”
6. Shopify will automatically add the necessary Facebook Pixel code to your store’s theme.liquid file.
7. To verify that the Pixel is working correctly, go to your Facebook Ads Manager and navigate to the Pixels section. You should see a green dot indicating that the Pixel is active and tracking events on your Shopify store.

That’s it! Your Facebook Pixel is now successfully added to your Shopify store. It will start tracking events such as page views, add to cart, and purchases, allowing you to optimize your Facebook ads and retarget your website visitors.