A meta description is a brief summary (about 155-160 characters) that appears under your page’s title in search engine results.
Think of it as a mini-advertisement for your webpage:
- Purpose: Its main job is to describe the content of the page and convince users to click through from the search results.
- SEO Impact: While not a direct ranking factor, a well-crafted meta description can improve the click-through rate (CTR), indirectly affecting your site’s SEO by signaling to search engines that your page is relevant and valuable to searchers.
In essence, the meta description is your opportunity to make a good first impression in the search results, enticing users to visit your website.
