Keyword research is a foundational SEO task that involves identifying the terms and phrases people use in search engines.
Here’s the breakdown:
- Purpose: It aims to understand what your target audience is searching for online.
- Process: You discover words and phrases (keywords) that are relevant to your website’s content. This process involves using tools and strategies to find a balance between terms that are popular (high search volume) and those you can realistically rank for (low competition).
- Goal: The ultimate goal is to create or optimize web content around these keywords. This way, your website becomes more visible on search engine results pages (SERPs) for those specific terms, potentially driving more relevant traffic to your site.
Essentially, keyword research is about understanding your audience’s search habits to better align your content with their needs, boosting your visibility and relevance in search engines.
