To add the “Add to Cart” button in Pinterest for a Shopify store, you need to follow these steps:
1. Install the Pinterest sales channel: In your Shopify admin, go to the “Sales Channels” section and click on “Add sales channel.” Look for the Pinterest channel and click on “Add channel.” Follow the prompts to connect your Pinterest account to your Shopify store.
2. Create a Pinterest catalog: Once the Pinterest channel is installed, go to the “Sales Channels” section again and click on the Pinterest channel. Click on “Create catalog” and follow the instructions to set up your catalog. Make sure to include the products you want to sell on Pinterest in this catalog.
3. Enable the “Buyable Pins” feature: In the Pinterest channel settings, click on “Manage sales channel” and then on “Enable Buyable Pins.” This will allow you to add the “Add to Cart” button to your products on Pinterest.
4. Optimize your product listings: To ensure your products are displayed correctly on Pinterest, make sure to optimize your product listings. This includes adding high-quality images, detailed descriptions, and accurate pricing information.
5. Publish your products on Pinterest: Once your catalog is set up and your product listings are optimized, you can publish your products on Pinterest. In the Pinterest channel settings, click on “Publish products” to make your products available on Pinterest.
6. Verify the “Add to Cart” button: After publishing your products, visit your Pinterest profile and navigate to the board where you want to add the “Add to Cart” button. Click on the “+” button to create a new pin and select the product you want to pin. Verify that the “Add to Cart” button is displayed on the pin.
By following these steps, you should be able to add the “Add to Cart” button in Pinterest for your Shopify store. This will allow users to directly purchase your products from Pinterest, making it easier for them to convert into customers.