Local SEO, or local search engine optimization, is a strategy aimed at making your business more visible in local search results on Google and other search engines.
This is especially useful for businesses that have a physical location or serve a specific geographic area.
Here’s what it involves:
- Optimizing for Google My Business: This involves claiming your listing, providing accurate information, and regularly updating it with new photos and responding to reviews.
- Using local keywords: Incorporate phrases that locals would use to find your services into your website’s content.
- Getting listed in local directories: Ensure your business is listed in online directories like Yelp, TripAdvisor, and the Better Business Bureau, with consistent NAP (Name, Address, Phone Number) information.
Local SEO helps to ensure that when people search for a business or service in their area, yours stands out and appears in their search results. This can significantly increase traffic to your website and physical location, leading to more customers.
