What is Pagination in SEO?

 

Pagination in SEO refers to the method websites use to divide content across multiple pages.

Source: Envato

Here’s a simple breakdown:

  • Purpose: It helps manage and organize large sets of content or products, making it easier for users to navigate through the website.
  • SEO Impact: Proper pagination is crucial for SEO because it:
  • Ensures All Content is Indexed: Helps search engines find and index all pages of content.
  • Improves User Experience: Makes browsing through large amounts of content more manageable for users, potentially reducing bounce rates.
  • Best Practices: Include using “rel=next” and “rel=prev” tags to link paginated pages together, helping search engines understand the sequence and relation between pages.

By correctly implementing pagination, websites can improve both their user experience and their visibility in search engine results.