Wix makes money primarily through its premium subscription plans and additional services. These subscription plans offer advanced features, more storage, and custom domain names for users who want to upgrade from the free version of the platform. Wix also generates revenue through the sale of domain names, premium apps, and add-ons that users can purchase to enhance their websites. Additionally, Wix earns money through advertising, as it offers a free version of its platform that includes Wix-branded ads.
