Negative SEO refers to malicious practices aimed at harming a competitor’s search engine rankings.
These tactics can include:
- Creating numerous spammy links to the competitor’s website.
- Copying the website’s content and spreading it across the internet to dilute its uniqueness.
- Creating fake social profiles or reviews to tarnish the brand’s reputation online.
Essentially, negative SEO is an underhanded technique used to lower a site’s standings in search engine results, making it harder for that site to be found by potential customers or readers.
