The ideal number of products to have on your Shopify store can vary depending on your niche, target audience, and business goals. However, it is generally recommended to start with a smaller number of high-quality products rather than overwhelming your customers with too many options. Having a focused selection of products allows you to provide better customer service, manage inventory more effectively, and optimize your marketing efforts. As a starting point, aim for around 20-30 products and gradually expand your catalog as you gain more experience and understand your customers’ preferences. Remember, quality and relevance are more important than quantity when it comes to product selection.
