In SEO, a citation is any mention of your business on the web. It includes details like your company’s name, address, and phone number (NAP). Citations can appear on local business directories, websites, apps, or social platforms.
Role in SEO
They’re crucial for local SEO because they help search engines verify your business’s existence, enhancing its visibility in local search results.
Importance
- Visibility: Citations increase your online presence, making your business easier to find.
- Trust and credibility: More citations from reputable sites can boost your business’s legitimacy in the eyes of search engines, potentially improving your ranking.
- Local Rankings: For local searches, citations are a key factor. They help search engines understand where your business is located and what it does, helping to rank you for relevant local queries.
In summary, citations are vital in making your business more discoverable and trustworthy online, which can significantly benefit your SEO efforts.
