Parasite SEO is a technique used to leverage the authority of high-ranking websites to rank for competitive keywords. Here’s a simple breakdown to help you understand it fully:
How It Works
Parasite SEO involves creating pages or content on high-authority, third-party websites with the aim of piggybacking on their established trust and domain authority in search engines.
This approach helps your content rank higher more quickly than it might on a newer or less authoritative site.
Techniques
- Posting articles on high-ranking platforms like Forbes, Medium or LinkedIn.
- Creating videos and posting them on YouTube.
- Submitting your website to directories with high domain authority.
- Participating in forums or question-and-answer sites like Quora, adding content that links back to your site or offers.
Advantages
- Quick ranking results due to the high authority of the host site.
- Potentially high traffic flow to your content or site.
- Reduced SEO effort and cost in comparison to building the authority of a new site from scratch.
Disadvantages
- Limited control over the content and how long it remains on the host platform.
- Changes in the host site’s policies may negatively impact your content’s visibility or links.
- Risk of being perceived as spammy if poorly executed.
Examples
- An SEO article about “Best Digital Cameras” hosted on Medium.
- A product comparison video hosted on YouTube.
- A detailed answer about “How to Bake a Cake” on Quora with a link to your baking blog.
Understanding and using Parasite SEO responsibly can be a powerful strategy in your digital marketing toolkit, especially when starting out or looking to quickly capture traffic for highly competitive keywords.
