Website bounce rate is a key metric in SEO that measures the percentage of visitors who land on a webpage and leave without clicking to another page on the same site.
It’s like walking into a store, not finding what you want right at the entrance, and turning around to leave.
A high bounce rate might indicate that the page isn’t meeting the needs or expectations of visitors, potentially due to irrelevant content, poor user experience, or other factors.
In SEO, optimizing to lower the bounce rate can help improve a website’s engagement, potentially boosting its position in search engine results pages (SERPs) since search engines perceive such sites as more valuable to users.
