White hat SEO refers to ethical and search engine-approved methods used to improve a website’s ranking on search engine results pages (SERPs).
It focuses on:
- Providing quality content that’s valuable to users.
- Ensuring the website is easy to navigate and mobile-friendly.
- Using keywords appropriately and contextually.
- Earning links from reputable sites instead of buying or manipulating them.
This approach is about playing by the rules set by search engines to ensure a fair, valuable search experience for users.
Unlike black hat SEO, which tries to game the system and can result in penalties, white hat SEO aims for long-term, sustainable growth by focusing on a website’s relevance and usefulness.
